#781B4C
Closest named color: Red Purple (#820747). oklch(39.3% 0.135 353.1), rgb(120, 27, 76).
Aa
White text reads best on this color (10.19:1).
About this color
#781B4C is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.135 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.025 away. White text reads best on it, at 10.19:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.05:1 |
| White text | 10.19:1 |
Values
| HEX | #781B4C |
| RGB | rgb(120, 27, 76) |
| HSL | hsl(328, 63%, 29%) |
| OKLCH | oklch(39.3% 0.135 353.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781B4C | 10.19:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #781B4C | 2.05:1 | Fails | Lc 11.4 | Not readable |
| #781B4C text on white | 10.19:1 | AAA | Lc 92.6 | Preferred for body text |
| #781B4C text on black | 2.05:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CADC
oklch(88.4% 0.057 352.9)
-
Step 300
300
#F4A5C6
oklch(80.8% 0.101 352.9)
-
Step 400
400
#EB71A9
oklch(70.8% 0.162 353.2)
-
Step 500
500
#E14294
oklch(63.2% 0.208 353.2)
-
Step 600
600
#CC0B7E
oklch(55.6% 0.226 353.3)
-
Step 700
700
#AE006A
oklch(49.2% 0.203 353.3)
-
Step 800
800
#8F0557
oklch(42.8% 0.174 353.2)
-
Step 900
900 (this color)
#781B4C
oklch(39.3% 0.135 353.1)
-
Step 950
950
#440F2A
oklch(27% 0.086 353.1)
#781B4C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C364D | 0.152 |
| Deuteranopia (no green cones) | #46474A | 0.135 |
| Tritanopia (no blue cones) | #821231 | 0.048 |
| Achromatopsia (no color) | #414141 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781B4C
#781B4C
oklch(39.3% 0.135 353.1)
- #005342
#005342
oklch(39.4% 0.076 172.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781B4C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.025
- Velvet #750851 ΔE 0.028
- Wine #80013F ΔE 0.030
- Merlot #730039 ΔE 0.040
- Rich Purple #720058 ΔE 0.045
- Bordeaux #7B002C ΔE 0.051
- Mulberry #920A4E ΔE 0.054
- Red Wine #8C0034 ΔE 0.056
Use #781B4C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.