#781B44
Closest named color: Wine (#80013F). oklch(39% 0.132 358.6), rgb(120, 27, 68).
Aa
White text reads best on this color (10.29:1).
About this color
#781B44 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.132 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.026 away. White text reads best on it, at 10.29:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.132) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.03:1 |
| White text | 10.29:1 |
Values
| HEX | #781B44 |
| RGB | rgb(120, 27, 68) |
| HSL | hsl(334, 63%, 29%) |
| OKLCH | oklch(39% 0.132 358.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781B44 | 10.29:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #781B44 | 2.03:1 | Fails | Lc 11.1 | Not readable |
| #781B44 text on white | 10.29:1 | AAA | Lc 92.8 | Preferred for body text |
| #781B44 text on black | 2.03:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2E9
oklch(93.5% 0.029 358.8)
-
Step 200
200
#F9CBD8
oklch(88.6% 0.054 359.5)
-
Step 300
300
#F5A6C0
oklch(80.9% 0.098 358.2)
-
Step 400
400
#EC729F
oklch(70.7% 0.157 358.6)
-
Step 500
500
#E24488
oklch(63.1% 0.202 358.4)
-
Step 600
600
#CD1171
oklch(55.5% 0.219 358.6)
-
Step 700
700
#B0005F
oklch(49.1% 0.2 358.6)
-
Step 800
800
#90084E
oklch(42.8% 0.169 358.4)
-
Step 900
900 (this color)
#781B44
oklch(39% 0.132 358.6)
-
Step 950
950
#441026
oklch(27% 0.083 358.3)
#781B44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F3545 | 0.148 |
| Deuteranopia (no green cones) | #484742 | 0.133 |
| Tritanopia (no blue cones) | #820D2D | 0.040 |
| Achromatopsia (no color) | #404040 | 0.133 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781B44
#781B44
oklch(39% 0.132 358.6)
- #005146
#005146
oklch(39% 0.071 179.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781B44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.026
- Red Purple #820747 ΔE 0.026
- Merlot #730039 ΔE 0.034
- Velvet #750851 ΔE 0.038
- Bordeaux #7B002C ΔE 0.040
- Red Wine #8C0034 ΔE 0.048
- Wine Red #7B0323 ΔE 0.050
- Rich Purple #720058 ΔE 0.056
Use #781B44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.