#781B29
Closest named color: Wine Red (#7B0323). oklch(38.3% 0.127 17.5), rgb(120, 27, 41).
Aa
White text reads best on this color (10.56:1).
About this color
#781B29 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.127 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.023 away. White text reads best on it, at 10.56:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.127) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.98:1 |
| White text | 10.56:1 |
Values
| HEX | #781B29 |
| RGB | rgb(120, 27, 41) |
| HSL | hsl(351, 63%, 29%) |
| OKLCH | oklch(38.3% 0.127 17.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781B29 | 10.56:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #781B29 | 1.98:1 | Fails | Lc 10.6 | Not readable |
| #781B29 text on white | 10.56:1 | AAA | Lc 93.4 | Preferred for body text |
| #781B29 text on black | 1.98:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E3
oklch(93.6% 0.028 17.7)
-
Step 200
200
#FACCCC
oklch(88.5% 0.052 18.2)
-
Step 300
300
#F8A8AA
oklch(81% 0.095 17.7)
-
Step 400
400
#F0757D
oklch(70.8% 0.152 17.7)
-
Step 500
500
#E7485D
oklch(63.2% 0.194 17.3)
-
Step 600
600
#D21A43
oklch(55.6% 0.211 17.4)
-
Step 700
700
#B50135
oklch(49.1% 0.196 17.3)
-
Step 800
800
#930E2C
oklch(42.7% 0.162 17.4)
-
Step 900
900 (this color)
#781B29
oklch(38.3% 0.127 17.5)
-
Step 950
950
#461117
oklch(27% 0.081 18)
#781B29 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353229 | 0.139 |
| Deuteranopia (no green cones) | #4D4626 | 0.128 |
| Tritanopia (no blue cones) | #840021 | 0.030 |
| Achromatopsia (no color) | #3F3F3F | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781B29
#781B29
oklch(38.3% 0.127 17.5)
- #004D4F
#004D4F
oklch(38.1% 0.065 197.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781B29, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.023
- Bordeaux #7B002C ΔE 0.029
- Maroon #800000 ΔE 0.041
- Blood #770001 ΔE 0.042
- Reddy Brown #6E1005 ΔE 0.046
- Red Wine #8C0034 ΔE 0.048
- Wine #80013F ΔE 0.050
- Merlot #730039 ΔE 0.050
Use #781B29 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.