#781B1F
Closest named color: Wine Red (#7B0323). oklch(38.1% 0.127 23.6), rgb(120, 27, 31).
Aa
White text reads best on this color (10.63:1).
About this color
#781B1F is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.127 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.027 away. White text reads best on it, at 10.63:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.127) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.97:1 |
| White text | 10.63:1 |
Values
| HEX | #781B1F |
| RGB | rgb(120, 27, 31) |
| HSL | hsl(357, 63%, 29%) |
| OKLCH | oklch(38.1% 0.127 23.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781B1F | 10.63:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #781B1F | 1.97:1 | Fails | Lc 10.5 | Not readable |
| #781B1F text on white | 10.63:1 | AAA | Lc 93.5 | Preferred for body text |
| #781B1F text on black | 1.97:1 | Fails | Lc -9.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E1
oklch(93.6% 0.028 23.2)
-
Step 200
200
#FBCCC9
oklch(88.5% 0.054 22.5)
-
Step 300
300
#F8A8A3
oklch(80.8% 0.095 23.3)
-
Step 400
400
#F17672
oklch(70.8% 0.152 23.6)
-
Step 500
500
#E8494D
oklch(63.1% 0.195 23.4)
-
Step 600
600
#D31C30
oklch(55.6% 0.212 23.5)
-
Step 700
700
#B60322
oklch(49% 0.197 23.6)
-
Step 800
800
#940F1E
oklch(42.7% 0.163 23.6)
-
Step 900
900 (this color)
#781B1F
oklch(38.1% 0.127 23.6)
-
Step 950
950
#461112
oklch(26.9% 0.081 23.4)
#781B1F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #36321E | 0.139 |
| Deuteranopia (no green cones) | #4E461C | 0.127 |
| Tritanopia (no blue cones) | #84001D | 0.030 |
| Achromatopsia (no color) | #3E3E3E | 0.128 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781B1F
#781B1F
oklch(38.1% 0.127 23.6)
- #004C52
#004C52
oklch(38% 0.065 203.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781B1F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.027
- Maroon #800000 ΔE 0.031
- Blood #770001 ΔE 0.033
- Reddy Brown #6E1005 ΔE 0.036
- Bordeaux #7B002C ΔE 0.038
- Chestnut #742802 ΔE 0.040
- Dark Red #8B0000 ΔE 0.044
- Brick Red #8F1402 ΔE 0.052
Use #781B1F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.