#781723
Closest named color: Wine Red (#7B0323). oklch(37.8% 0.13 20), rgb(120, 23, 35).
Aa
White text reads best on this color (10.79:1).
About this color
#781723 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.130 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.019 away. White text reads best on it, at 10.79:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.94:1 |
| White text | 10.79:1 |
Values
| HEX | #781723 |
| RGB | rgb(120, 23, 35) |
| HSL | hsl(353, 68%, 28%) |
| OKLCH | oklch(37.8% 0.13 20) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781723 | 10.79:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #781723 | 1.94:1 | Fails | Lc 10.2 | Not readable |
| #781723 text on white | 10.79:1 | AAA | Lc 93.7 | Preferred for body text |
| #781723 text on black | 1.94:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E2
oklch(93.6% 0.028 20.4)
-
Step 200
200
#FBCCCA
oklch(88.5% 0.054 21.1)
-
Step 300
300
#FAA7A6
oklch(80.9% 0.099 20.2)
-
Step 400
400
#F27377
oklch(70.6% 0.157 20)
-
Step 500
500
#E94555
oklch(63% 0.2 19.8)
-
Step 600
600
#D51039
oklch(55.6% 0.218 20.1)
-
Step 700
700
#B6002E
oklch(49.1% 0.197 19.8)
-
Step 800
800
#950725
oklch(42.7% 0.167 20)
-
Step 900
900 (this color)
#781723
oklch(37.8% 0.13 20)
-
Step 950
950
#471015
oklch(27.1% 0.083 19.7)
#781723 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #343023 | 0.143 |
| Deuteranopia (no green cones) | #4C4520 | 0.132 |
| Tritanopia (no blue cones) | #84001C | 0.027 |
| Achromatopsia (no color) | #3D3D3D | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781723
#781723
oklch(37.8% 0.13 20)
- #004C4F
#004C4F
oklch(37.8% 0.064 199.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781723, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.019
- Bordeaux #7B002C ΔE 0.029
- Maroon #800000 ΔE 0.033
- Blood #770001 ΔE 0.034
- Reddy Brown #6E1005 ΔE 0.038
- Dark Red #8B0000 ΔE 0.047
- Chestnut #742802 ΔE 0.049
- Claret #680018 ΔE 0.050
Use #781723 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.