#781353
Closest named color: Velvet (#750851). oklch(39% 0.147 347.7), rgb(120, 19, 83).
Aa
White text reads best on this color (10.41:1).
About this color
#781353 is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.147 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.014 away. White text reads best on it, at 10.41:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.01:1 |
| White text | 10.41:1 |
Values
| HEX | #781353 |
| RGB | rgb(120, 19, 83) |
| HSL | hsl(322, 73%, 27%) |
| OKLCH | oklch(39% 0.147 347.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781353 | 10.41:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #781353 | 2.01:1 | Fails | Lc 11.1 | Not readable |
| #781353 text on white | 10.41:1 | AAA | Lc 92.8 | Preferred for body text |
| #781353 text on black | 2.01:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2EE
oklch(93.6% 0.031 347.1)
-
Step 200
200
#F9C9E0
oklch(88.4% 0.062 348)
-
Step 300
300
#F6A3CE
oklch(80.9% 0.111 347.5)
-
Step 400
400
#ED6CB4
oklch(70.7% 0.177 348)
-
Step 500
500
#E238A2
oklch(63% 0.226 347.4)
-
Step 600
600
#CA008B
oklch(55.6% 0.234 347.8)
-
Step 700
700
#AB0075
oklch(49.1% 0.206 347.8)
-
Step 800
800
#8D0060
oklch(42.6% 0.179 347.7)
-
Step 900
900 (this color)
#781353
oklch(39% 0.147 347.7)
-
Step 950
950
#440C2F
oklch(26.9% 0.094 346.9)
#781353 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #243555 | 0.166 |
| Deuteranopia (no green cones) | #424651 | 0.145 |
| Tritanopia (no blue cones) | #810D32 | 0.059 |
| Achromatopsia (no color) | #404040 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781353
#781353
oklch(39% 0.147 347.7)
- #00523C
#00523C
oklch(38.9% 0.079 167.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781353, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.014
- Rich Purple #720058 ΔE 0.028
- Red Purple #820747 ΔE 0.029
- Wine #80013F ΔE 0.037
- Merlot #730039 ΔE 0.045
- Mulberry #920A4E ΔE 0.057
- Grape Purple #5D1451 ΔE 0.060
- Bordeaux #7B002C ΔE 0.063
Use #781353 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.