#781243
Closest named color: Wine (#80013F). oklch(38.3% 0.14 357.8), rgb(120, 18, 67).
Aa
White text reads best on this color (10.68:1).
About this color
#781243 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.140 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.019 away. White text reads best on it, at 10.68:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 1.96:1 |
| White text | 10.68:1 |
Values
| HEX | #781243 |
| RGB | rgb(120, 18, 67) |
| HSL | hsl(331, 74%, 27%) |
| OKLCH | oklch(38.3% 0.14 357.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781243 | 10.68:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #781243 | 1.96:1 | Fails | Lc 10.6 | Not readable |
| #781243 text on white | 10.68:1 | AAA | Lc 93.4 | Preferred for body text |
| #781243 text on black | 1.96:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FBCAD9
oklch(88.6% 0.059 358.1)
-
Step 300
300
#F8A4C0
oklch(80.9% 0.105 358.1)
-
Step 400
400
#F06DA0
oklch(70.6% 0.169 357.9)
-
Step 500
500
#E73B89
oklch(63.1% 0.216 358)
-
Step 600
600
#CF0073
oklch(55.5% 0.226 357.8)
-
Step 700
700
#AF0061
oklch(49% 0.2 357.5)
-
Step 800
800
#91004F
oklch(42.7% 0.174 357.7)
-
Step 900
900 (this color)
#781243
oklch(38.3% 0.14 357.8)
-
Step 950
950
#460D26
oklch(27% 0.089 358.4)
#781243 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A3244 | 0.159 |
| Deuteranopia (no green cones) | #464541 | 0.142 |
| Tritanopia (no blue cones) | #830029 | 0.046 |
| Achromatopsia (no color) | #3E3E3E | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781243
#781243
oklch(38.3% 0.14 357.8)
- #004F43
#004F43
oklch(38.3% 0.07 178)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781243, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.019
- Red Purple #820747 ΔE 0.022
- Merlot #730039 ΔE 0.025
- Velvet #750851 ΔE 0.031
- Bordeaux #7B002C ΔE 0.036
- Wine Red #7B0323 ΔE 0.049
- Red Wine #8C0034 ΔE 0.049
- Rich Purple #720058 ΔE 0.049
Use #781243 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.