#78104A
Closest named color: Velvet (#750851). oklch(38.4% 0.145 353), rgb(120, 16, 74).
Aa
White text reads best on this color (10.65:1).
About this color
#78104A is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.145 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.019 away. White text reads best on it, at 10.65:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.97:1 |
| White text | 10.65:1 |
Values
| HEX | #78104A |
| RGB | rgb(120, 16, 74) |
| HSL | hsl(327, 76%, 27%) |
| OKLCH | oklch(38.4% 0.145 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78104A | 10.65:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #78104A | 1.97:1 | Fails | Lc 10.7 | Not readable |
| #78104A text on white | 10.65:1 | AAA | Lc 93.2 | Preferred for body text |
| #78104A text on black | 1.97:1 | Fails | Lc -9.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EC
oklch(93.7% 0.031 352.4)
-
Step 200
200
#FAC9DC
oklch(88.4% 0.06 353.2)
-
Step 300
300
#F8A3C7
oklch(80.9% 0.109 352.8)
-
Step 400
400
#EF6CAA
oklch(70.7% 0.174 352.9)
-
Step 500
500
#E63895
oklch(63.2% 0.223 353)
-
Step 600
600
#CD007F
oklch(55.6% 0.23 352.9)
-
Step 700
700
#AD006A
oklch(49% 0.202 353.1)
-
Step 800
800
#8F0057
oklch(42.6% 0.176 352.9)
-
Step 900
900 (this color)
#78104A
oklch(38.4% 0.145 353)
-
Step 950
950
#450C2A
oklch(26.9% 0.091 353)
#78104A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #27324B | 0.164 |
| Deuteranopia (no green cones) | #444548 | 0.145 |
| Tritanopia (no blue cones) | #82012C | 0.052 |
| Achromatopsia (no color) | #3E3E3E | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78104A
#78104A
oklch(38.4% 0.145 353)
- #005040
#005040
oklch(38.5% 0.074 173.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78104A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.019
- Red Purple #820747 ΔE 0.022
- Wine #80013F ΔE 0.025
- Merlot #730039 ΔE 0.031
- Rich Purple #720058 ΔE 0.037
- Bordeaux #7B002C ΔE 0.048
- Mulberry #920A4E ΔE 0.056
- Red Wine #8C0034 ΔE 0.056
Use #78104A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.