#781018
Closest named color: Blood (#770001). oklch(37.1% 0.137 24), rgb(120, 16, 24).
Aa
White text reads best on this color (11.13:1).
About this color
#781018 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.137 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.020 away. White text reads best on it, at 11.13:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.137) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.88:1 |
| White text | 11.13:1 |
Values
| HEX | #781018 |
| RGB | rgb(120, 16, 24) |
| HSL | hsl(355, 76%, 27%) |
| OKLCH | oklch(37.1% 0.137 24) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781018 | 11.13:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #781018 | 1.88:1 | Fails | Lc 9.8 | Not readable |
| #781018 text on white | 11.13:1 | AAA | Lc 94.2 | Preferred for body text |
| #781018 text on black | 1.88:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FDE3E0
oklch(93.6% 0.029 25.6)
-
Step 200
200
#FDCBC7
oklch(88.5% 0.057 23.6)
-
Step 300
300
#FCA6A0
oklch(80.8% 0.103 24)
-
Step 400
400
#F6716D
oklch(70.7% 0.164 23.9)
-
Step 500
500
#EE4046
oklch(63.2% 0.21 23.9)
-
Step 600
600
#D80028
oklch(55.6% 0.225 24)
-
Step 700
700
#B70020
oklch(49.1% 0.199 24)
-
Step 800
800
#970019
oklch(42.6% 0.172 23.9)
-
Step 900
900 (this color)
#781018
oklch(37.1% 0.137 24)
-
Step 950
950
#480F10
oklch(27% 0.086 24.2)
#781018 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #322D17 | 0.150 |
| Deuteranopia (no green cones) | #4C4314 | 0.135 |
| Tritanopia (no blue cones) | #850015 | 0.027 |
| Achromatopsia (no color) | #3B3B3B | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781018
#781018
oklch(37.1% 0.137 24)
- #00494F
#00494F
oklch(37% 0.063 204.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781018, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.020
- Wine Red #7B0323 ΔE 0.021
- Maroon #800000 ΔE 0.023
- Reddy Brown #6E1005 ΔE 0.029
- Bordeaux #7B002C ΔE 0.034
- Dark Red #8B0000 ΔE 0.042
- Claret #680018 ΔE 0.045
- Chestnut #742802 ΔE 0.047
Use #781018 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.