#780A4D
Closest named color: Velvet (#750851). oklch(38.2% 0.151 350.7), rgb(120, 10, 77).
Aa
White text reads best on this color (10.77:1).
About this color
#780A4D is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.151 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.011 away. White text reads best on it, at 10.77:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.151) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.94:1 |
| White text | 10.77:1 |
Values
| HEX | #780A4D |
| RGB | rgb(120, 10, 77) |
| HSL | hsl(323, 85%, 25%) |
| OKLCH | oklch(38.2% 0.151 350.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #780A4D | 10.77:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #780A4D | 1.94:1 | Fails | Lc 10.6 | Not readable |
| #780A4D text on white | 10.77:1 | AAA | Lc 93.3 | Preferred for body text |
| #780A4D text on black | 1.94:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FCE1ED
oklch(93.5% 0.033 349.1)
-
Step 200
200
#FBC9DE
oklch(88.5% 0.063 351.4)
-
Step 300
300
#F9A2CA
oklch(81% 0.114 350.8)
-
Step 400
400
#F069AF
oklch(70.6% 0.182 350.5)
-
Step 500
500
#E7329B
oklch(63.1% 0.232 350.7)
-
Step 600
600
#CC0084
oklch(55.6% 0.231 350.8)
-
Step 700
700
#AC006F
oklch(49% 0.204 350.6)
-
Step 800
800
#8F005B
oklch(42.8% 0.178 350.9)
-
Step 900
900 (this color)
#780A4D
oklch(38.2% 0.151 350.7)
-
Step 950
950
#460A2C
oklch(27% 0.096 351)
#780A4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #23314F | 0.171 |
| Deuteranopia (no green cones) | #42444B | 0.149 |
| Tritanopia (no blue cones) | #82002C | 0.059 |
| Achromatopsia (no color) | #3E3E3E | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #780A4D
#780A4D
oklch(38.2% 0.151 350.7)
- #00503D
#00503D
oklch(38.4% 0.076 170)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #780A4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.011
- Red Purple #820747 ΔE 0.025
- Rich Purple #720058 ΔE 0.029
- Wine #80013F ΔE 0.030
- Merlot #730039 ΔE 0.035
- Bordeaux #7B002C ΔE 0.054
- Mulberry #920A4E ΔE 0.058
- Grape Purple #5D1451 ΔE 0.060
Use #780A4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.