#78073B
Closest named color: Merlot (#730039). oklch(37.4% 0.145 1.8), rgb(120, 7, 59).
Aa
White text reads best on this color (11.09:1).
About this color
#78073B is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.145 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.015 away. White text reads best on it, at 11.09:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.89:1 |
| White text | 11.09:1 |
Values
| HEX | #78073B |
| RGB | rgb(120, 7, 59) |
| HSL | hsl(332, 89%, 25%) |
| OKLCH | oklch(37.4% 0.145 1.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78073B | 11.09:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #78073B | 1.89:1 | Fails | Lc 10.1 | Not readable |
| #78073B text on white | 11.09:1 | AAA | Lc 93.9 | Preferred for body text |
| #78073B text on black | 1.89:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F5
oklch(97.2% 0.015 1.5)
-
Step 100
100
#FDE2E8
oklch(93.6% 0.031 2.6)
-
Step 200
200
#FDC9D6
oklch(88.5% 0.061 1.8)
-
Step 300
300
#FCA3BB
oklch(81% 0.109 2.3)
-
Step 400
400
#F56B98
oklch(70.8% 0.174 2.2)
-
Step 500
500
#EC347F
oklch(63.1% 0.223 2)
-
Step 600
600
#D1006A
oklch(55.6% 0.225 1.6)
-
Step 700
700
#B10058
oklch(49.1% 0.198 2)
-
Step 800
800
#920048
oklch(42.6% 0.172 1.7)
-
Step 900
900 (this color)
#78073B
oklch(37.4% 0.145 1.8)
-
Step 950
950
#470B23
oklch(26.9% 0.092 1.6)
#78073B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #292E3C | 0.165 |
| Deuteranopia (no green cones) | #464339 | 0.147 |
| Tritanopia (no blue cones) | #830022 | 0.046 |
| Achromatopsia (no color) | #3C3C3C | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78073B
#78073B
oklch(37.4% 0.145 1.8)
- #004C43
#004C43
oklch(37.4% 0.067 181.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78073B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.015
- Wine #80013F ΔE 0.018
- Bordeaux #7B002C ΔE 0.024
- Red Purple #820747 ΔE 0.029
- Wine Red #7B0323 ΔE 0.038
- Velvet #750851 ΔE 0.039
- Red Wine #8C0034 ΔE 0.046
- Rich Purple #720058 ΔE 0.056
Use #78073B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.