#78034A
Closest named color: Velvet (#750851). oklch(37.8% 0.154 352.1), rgb(120, 3, 74).
Aa
White text reads best on this color (10.99:1).
About this color
#78034A is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.154 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.014 away. White text reads best on it, at 10.99:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.91:1 |
| White text | 10.99:1 |
Values
| HEX | #78034A |
| RGB | rgb(120, 3, 74) |
| HSL | hsl(324, 95%, 24%) |
| OKLCH | oklch(37.8% 0.154 352.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78034A | 10.99:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #78034A | 1.91:1 | Fails | Lc 10.5 | Not readable |
| #78034A text on white | 10.99:1 | AAA | Lc 93.5 | Preferred for body text |
| #78034A text on black | 1.91:1 | Fails | Lc -9.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F6
oklch(97% 0.015 352)
-
Step 100
100
#FDE1EC
oklch(93.6% 0.034 352)
-
Step 200
200
#FCC8DD
oklch(88.4% 0.065 352.4)
-
Step 300
300
#FAA1C8
oklch(80.9% 0.115 352.1)
-
Step 400
400
#F368AC
oklch(70.8% 0.184 352.3)
-
Step 500
500
#EA2D98
oklch(63.2% 0.236 352.1)
-
Step 600
600
#CD0081
oklch(55.7% 0.231 352.2)
-
Step 700
700
#AD006C
oklch(49.1% 0.203 352.2)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900 (this color)
#78034A
oklch(37.8% 0.154 352.1)
-
Step 950
950
#47092B
oklch(27.1% 0.098 352.5)
#78034A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #21304B | 0.177 |
| Deuteranopia (no green cones) | #424348 | 0.152 |
| Tritanopia (no blue cones) | #820029 | 0.060 |
| Achromatopsia (no color) | #3C3C3C | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78034A
#78034A
oklch(37.8% 0.154 352.1)
- #004E3D
#004E3D
oklch(37.8% 0.073 171.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78034A, closest first.
No curated palette has a color within ΔE 0.04 of #78034A.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.014
- Red Purple #820747 ΔE 0.026
- Wine #80013F ΔE 0.027
- Merlot #730039 ΔE 0.030
- Rich Purple #720058 ΔE 0.031
- Bordeaux #7B002C ΔE 0.051
- Mulberry #920A4E ΔE 0.060
- Grape Purple #5D1451 ΔE 0.060
Use #78034A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.