#78023D
Closest named color: Merlot (#730039). oklch(37.2% 0.149 360), rgb(120, 2, 61).
Aa
White text reads best on this color (11.20:1).
About this color
#78023D is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.149 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.013 away. White text reads best on it, at 11.20:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.87:1 |
| White text | 11.20:1 |
Values
| HEX | #78023D |
| RGB | rgb(120, 2, 61) |
| HSL | hsl(330, 97%, 24%) |
| OKLCH | oklch(37.2% 0.149 360) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78023D | 11.20:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #78023D | 1.87:1 | Fails | Lc 10.1 | Not readable |
| #78023D text on white | 11.20:1 | AAA | Lc 93.8 | Preferred for body text |
| #78023D text on black | 1.87:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F5
oklch(97.2% 0.015 1.5)
-
Step 100
100
#FEE1E9
oklch(93.6% 0.033 359.2)
-
Step 200
200
#FDC9D7
oklch(88.5% 0.061 0.5)
-
Step 300
300
#FCA2BE
oklch(80.9% 0.111 359.7)
-
Step 400
400
#F6699C
oklch(70.8% 0.179 0.1)
-
Step 500
500
#ED2F84
oklch(63.1% 0.229 359.9)
-
Step 600
600
#D0006E
oklch(55.6% 0.225 359.9)
-
Step 700
700
#B0005C
oklch(49% 0.199 360)
-
Step 800
800
#92004B
oklch(42.7% 0.173 0.1)
-
Step 900
900 (this color)
#78023D
oklch(37.2% 0.149 360)
-
Step 950
950
#480A24
oklch(27.1% 0.094 0.8)
#78023D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #262D3E | 0.171 |
| Deuteranopia (no green cones) | #45423A | 0.150 |
| Tritanopia (no blue cones) | #830021 | 0.052 |
| Achromatopsia (no color) | #3B3B3B | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78023D
#78023D
oklch(37.2% 0.149 360)
- #004C42
#004C42
oklch(37.3% 0.068 180.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78023D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.013
- Wine #80013F ΔE 0.018
- Red Purple #820747 ΔE 0.027
- Bordeaux #7B002C ΔE 0.029
- Velvet #750851 ΔE 0.035
- Wine Red #7B0323 ΔE 0.043
- Red Wine #8C0034 ΔE 0.049
- Rich Purple #720058 ΔE 0.051
Use #78023D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.