#77323A
Closest named color: Purple Brown (#673A3F). oklch(41.4% 0.097 15.2), rgb(119, 50, 58).
Aa
White text reads best on this color (9.12:1).
About this color
#77323A is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.097 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.034 away. White text reads best on it, at 9.12:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.30:1 |
| White text | 9.12:1 |
Values
| HEX | #77323A |
| RGB | rgb(119, 50, 58) |
| HSL | hsl(353, 41%, 33%) |
| OKLCH | oklch(41.4% 0.097 15.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77323A | 9.12:1 | AAA | Lc -94.9 | Preferred for body text |
| Black text on #77323A | 2.30:1 | Fails | Lc 13.5 | Not readable |
| #77323A text on white | 9.12:1 | AAA | Lc 90.5 | Preferred for body text |
| #77323A text on black | 2.30:1 | Fails | Lc -11.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F5E6E6
oklch(93.7% 0.016 17.4)
-
Step 200
200
#EDD1D2
oklch(88.4% 0.031 15.3)
-
Step 300
300
#E3B2B5
oklch(80.9% 0.057 14.3)
-
Step 400
400
#D3898E
oklch(70.7% 0.091 15.2)
-
Step 500
500
#C56A72
oklch(63% 0.116 15.4)
-
Step 600
600
#B0505B
oklch(55.5% 0.125 15)
-
Step 700
700
#97404B
oklch(49% 0.117 14.7)
-
Step 800
800 (this color)
#77323A
oklch(41.4% 0.097 15.2)
-
Step 900
900
#632F34
oklch(37.6% 0.075 15.3)
-
Step 950
950
#3A1C1F
oklch(26.9% 0.047 14.4)
#77323A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #413F3A | 0.105 |
| Deuteranopia (no green cones) | #534D38 | 0.096 |
| Tritanopia (no blue cones) | #822835 | 0.027 |
| Achromatopsia (no color) | #484848 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77323A
#77323A
oklch(41.4% 0.097 15.2)
- #005758
#005758
oklch(41.4% 0.071 196.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77323A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.034
- Brownish Purple #76424E ΔE 0.042
- Red Brown #8B2E16 ΔE 0.057
- Chestnut #742802 ΔE 0.059
- Wine Red #7B0323 ΔE 0.065
- Rust Brown #8B3103 ΔE 0.067
- Bordeaux #7B002C ΔE 0.067
- Red Wine #8C0034 ΔE 0.067
Use #77323A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.