#77272C
Closest named color: Wine Red (#7B0323). oklch(39.5% 0.112 20.3), rgb(119, 39, 44).
Aa
White text reads best on this color (9.94:1).
About this color
#77272C is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.112 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.043 away. White text reads best on it, at 9.94:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.112) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 2.11:1 |
| White text | 9.94:1 |
Values
| HEX | #77272C |
| RGB | rgb(119, 39, 44) |
| HSL | hsl(356, 51%, 31%) |
| OKLCH | oklch(39.5% 0.112 20.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77272C | 9.94:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #77272C | 2.11:1 | Fails | Lc 11.6 | Not readable |
| #77272C text on white | 9.94:1 | AAA | Lc 92.3 | Preferred for body text |
| #77272C text on black | 2.11:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F2
oklch(97.2% 0.011 24.3)
-
Step 100
100
#FAE4E3
oklch(93.6% 0.024 20.7)
-
Step 200
200
#F7CECC
oklch(88.6% 0.047 21.4)
-
Step 300
300
#F2ABAA
oklch(80.8% 0.084 20)
-
Step 400
400
#E87C7D
oklch(70.7% 0.134 20.4)
-
Step 500
500
#DE555C
oklch(63.2% 0.171 20.5)
-
Step 600
600
#C93242
oklch(55.5% 0.187 20.3)
-
Step 700
700
#AD2234
oklch(49% 0.173 20.2)
-
Step 800
800
#8D202C
oklch(42.8% 0.144 20.1)
-
Step 900
900 (this color)
#77272C
oklch(39.5% 0.112 20.3)
-
Step 950
950
#431517
oklch(27% 0.071 20.7)
#77272C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B382C | 0.122 |
| Deuteranopia (no green cones) | #50492A | 0.111 |
| Tritanopia (no blue cones) | #831629 | 0.031 |
| Achromatopsia (no color) | #434343 | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77272C
#77272C
oklch(39.5% 0.112 20.3)
- #005155
#005155
oklch(39.5% 0.067 200.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77272C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.043
- Chestnut #742802 ΔE 0.043
- Bordeaux #7B002C ΔE 0.048
- Purple Brown #673A3F ΔE 0.050
- Maroon #800000 ΔE 0.051
- Reddy Brown #6E1005 ΔE 0.055
- Blood #770001 ΔE 0.055
- Red Brown #8B2E16 ΔE 0.055
Use #77272C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.