#77262C
Closest named color: Wine Red (#7B0323). oklch(39.4% 0.113 19.8), rgb(119, 38, 44).
Aa
White text reads best on this color (10.00:1).
About this color
#77262C is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.113 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.041 away. White text reads best on it, at 10.00:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.113) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 2.09:1 |
| White text | 10.00:1 |
Values
| HEX | #77262C |
| RGB | rgb(119, 38, 44) |
| HSL | hsl(356, 52%, 31%) |
| OKLCH | oklch(39.4% 0.113 19.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77262C | 10.00:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #77262C | 2.09:1 | Fails | Lc 11.5 | Not readable |
| #77262C text on white | 10.00:1 | AAA | Lc 92.4 | Preferred for body text |
| #77262C text on black | 2.09:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F2
oklch(97.2% 0.011 24.3)
-
Step 100
100
#FAE4E3
oklch(93.6% 0.024 20.7)
-
Step 200
200
#F7CDCC
oklch(88.4% 0.048 19.7)
-
Step 300
300
#F3ABAA
oklch(80.9% 0.085 20)
-
Step 400
400
#E97B7D
oklch(70.7% 0.136 20)
-
Step 500
500
#DF545D
oklch(63.2% 0.173 19.8)
-
Step 600
600
#CA3143
oklch(55.7% 0.188 19.8)
-
Step 700
700
#AE2135
oklch(49.1% 0.175 19.7)
-
Step 800
800
#8D1F2C
oklch(42.7% 0.145 19.9)
-
Step 900
900 (this color)
#77262C
oklch(39.4% 0.113 19.8)
-
Step 950
950
#431518
oklch(27.1% 0.071 19.4)
#77262C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B372C | 0.122 |
| Deuteranopia (no green cones) | #4F492A | 0.114 |
| Tritanopia (no blue cones) | #831529 | 0.031 |
| Achromatopsia (no color) | #424242 | 0.114 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77262C
#77262C
oklch(39.4% 0.113 19.8)
- #005154
#005154
oklch(39.5% 0.067 199.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77262C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.041
- Chestnut #742802 ΔE 0.044
- Bordeaux #7B002C ΔE 0.046
- Maroon #800000 ΔE 0.050
- Purple Brown #673A3F ΔE 0.051
- Blood #770001 ΔE 0.054
- Reddy Brown #6E1005 ΔE 0.054
- Dark Red #8B0000 ΔE 0.056
Use #77262C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.