#77254F
Closest named color: Red Purple (#820747). oklch(40.3% 0.123 352.4), rgb(119, 37, 79).
Aa
White text reads best on this color (9.71:1).
About this color
#77254F is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.123 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.037 away. White text reads best on it, at 9.71:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.123) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.16:1 |
| White text | 9.71:1 |
Values
| HEX | #77254F |
| RGB | rgb(119, 37, 79) |
| HSL | hsl(329, 53%, 31%) |
| OKLCH | oklch(40.3% 0.123 352.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77254F | 9.71:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #77254F | 2.16:1 | Fails | Lc 12.2 | Not readable |
| #77254F text on white | 9.71:1 | AAA | Lc 91.7 | Preferred for body text |
| #77254F text on black | 2.16:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EB
oklch(93.5% 0.022 351.9)
-
Step 200
200
#EFCFDC
oklch(88.5% 0.04 351.5)
-
Step 300
300
#E6AEC5
oklch(80.9% 0.072 352.4)
-
Step 400
400
#D782A8
oklch(70.8% 0.114 352.1)
-
Step 500
500
#CA5F92
oklch(63% 0.147 352.3)
-
Step 600
600
#B5437C
oklch(55.6% 0.159 352.5)
-
Step 700
700
#9C3469
oklch(49.2% 0.148 352.4)
-
Step 800
800 (this color)
#77254F
oklch(40.3% 0.123 352.4)
-
Step 900
900
#662946
oklch(37.7% 0.094 352.9)
-
Step 950
950
#3C1829
oklch(26.9% 0.061 352.4)
#77254F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323B50 | 0.136 |
| Deuteranopia (no green cones) | #494A4D | 0.122 |
| Tritanopia (no blue cones) | #802036 | 0.044 |
| Achromatopsia (no color) | #444444 | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77254F
#77254F
oklch(40.3% 0.123 352.4)
- #005644
#005644
oklch(40.4% 0.078 172.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77254F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.037
- Velvet #750851 ΔE 0.042
- Wine #80013F ΔE 0.043
- Merlot #730039 ΔE 0.053
- Rich Purple #720058 ΔE 0.056
- Mulberry #920A4E ΔE 0.057
- Bordeaux #7B002C ΔE 0.060
- Red Wine #8C0034 ΔE 0.061
Use #77254F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.