#77244D
Closest named color: Red Purple (#820747). oklch(40.1% 0.123 353.6), rgb(119, 36, 77).
Aa
White text reads best on this color (9.79:1).
About this color
#77244D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.123 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.036 away. White text reads best on it, at 9.79:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.123) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.14:1 |
| White text | 9.79:1 |
Values
| HEX | #77244D |
| RGB | rgb(119, 36, 77) |
| HSL | hsl(330, 54%, 30%) |
| OKLCH | oklch(40.1% 0.123 353.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77244D | 9.79:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #77244D | 2.14:1 | Fails | Lc 12.1 | Not readable |
| #77244D text on white | 9.79:1 | AAA | Lc 91.9 | Preferred for body text |
| #77244D text on black | 2.14:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F6CCDC
oklch(88.6% 0.052 353.3)
-
Step 300
300
#F0A8C5
oklch(80.9% 0.092 353.5)
-
Step 400
400
#E576A7
oklch(70.6% 0.147 353.7)
-
Step 500
500
#DA4C92
oklch(63% 0.189 353.4)
-
Step 600
600
#C5267C
oklch(55.5% 0.205 353.6)
-
Step 700
700
#AA1569
oklch(49.1% 0.191 353.5)
-
Step 800
800
#8A1755
oklch(42.6% 0.158 353.8)
-
Step 900
900 (this color)
#77244D
oklch(40.1% 0.123 353.6)
-
Step 950
950
#421229
oklch(27% 0.079 354)
#77244D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323A4E | 0.136 |
| Deuteranopia (no green cones) | #49494B | 0.122 |
| Tritanopia (no blue cones) | #801E35 | 0.042 |
| Achromatopsia (no color) | #444444 | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77244D
#77244D
oklch(40.1% 0.123 353.6)
- #005545
#005545
oklch(40.1% 0.076 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77244D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.036
- Wine #80013F ΔE 0.040
- Velvet #750851 ΔE 0.041
- Merlot #730039 ΔE 0.050
- Rich Purple #720058 ΔE 0.057
- Bordeaux #7B002C ΔE 0.057
- Mulberry #920A4E ΔE 0.057
- Red Wine #8C0034 ΔE 0.059
Use #77244D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.