#77235B
Closest named color: Velvet (#750851). oklch(40.6% 0.133 343.7), rgb(119, 35, 91).
Aa
White text reads best on this color (9.65:1).
About this color
#77235B is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.133 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.036 away. White text reads best on it, at 9.65:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.17:1 |
| White text | 9.65:1 |
Values
| HEX | #77235B |
| RGB | rgb(119, 35, 91) |
| HSL | hsl(320, 55%, 30%) |
| OKLCH | oklch(40.6% 0.133 343.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77235B | 9.65:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #77235B | 2.17:1 | Fails | Lc 12.4 | Not readable |
| #77235B text on white | 9.65:1 | AAA | Lc 91.5 | Preferred for body text |
| #77235B text on black | 2.17:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4EE
oklch(93.6% 0.024 342.9)
-
Step 200
200
#EFCEE0
oklch(88.4% 0.044 344)
-
Step 300
300
#E5ADCD
oklch(80.9% 0.077 343.7)
-
Step 400
400
#D680B4
oklch(70.7% 0.124 343.7)
-
Step 500
500
#C95DA1
oklch(63.2% 0.158 343.9)
-
Step 600
600
#B43F8C
oklch(55.6% 0.173 343.8)
-
Step 700
700
#9A3077
oklch(49% 0.16 343.6)
-
Step 800
800 (this color)
#77235B
oklch(40.6% 0.133 343.7)
-
Step 900
900
#65274F
oklch(37.6% 0.103 343.6)
-
Step 950
950
#3C182E
oklch(27.1% 0.065 344.7)
#77235B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B3C5D | 0.146 |
| Deuteranopia (no green cones) | #444A59 | 0.129 |
| Tritanopia (no blue cones) | #7F233B | 0.058 |
| Achromatopsia (no color) | #454545 | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77235B
#77235B
oklch(40.6% 0.133 343.7)
- #00583C
#00583C
oklch(40.7% 0.088 163.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77235B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.036
- Red Purple #820747 ΔE 0.044
- Rich Purple #720058 ΔE 0.045
- Wine #80013F ΔE 0.053
- Mulberry #920A4E ΔE 0.060
- Merlot #730039 ΔE 0.063
- Grape Purple #5D1451 ΔE 0.068
- Berry #990F4B ΔE 0.075
Use #77235B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.