#77204A
Closest named color: Red Purple (#820747). oklch(39.6% 0.127 355), rgb(119, 32, 74).
Aa
White text reads best on this color (10.04:1).
About this color
#77204A is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.127 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.031 away. White text reads best on it, at 10.04:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.127) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.08:1 |
| White text | 10.04:1 |
Values
| HEX | #77204A |
| RGB | rgb(119, 32, 74) |
| HSL | hsl(331, 58%, 30%) |
| OKLCH | oklch(39.6% 0.127 355) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77204A | 10.04:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #77204A | 2.08:1 | Fails | Lc 11.6 | Not readable |
| #77204A text on white | 10.04:1 | AAA | Lc 92.4 | Preferred for body text |
| #77204A text on black | 2.08:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDB
oklch(88.5% 0.054 354.4)
-
Step 300
300
#F2A7C4
oklch(80.9% 0.095 354.6)
-
Step 400
400
#E874A5
oklch(70.6% 0.152 355.1)
-
Step 500
500
#DD498F
oklch(63% 0.194 355)
-
Step 600
600
#C91F7A
oklch(55.7% 0.212 354.9)
-
Step 700
700
#AD0A66
oklch(49.1% 0.197 355.1)
-
Step 800
800
#8C1253
oklch(42.6% 0.162 355.1)
-
Step 900
900 (this color)
#77204A
oklch(39.6% 0.127 355)
-
Step 950
950
#431128
oklch(27% 0.081 355.6)
#77204A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30384B | 0.142 |
| Deuteranopia (no green cones) | #484848 | 0.127 |
| Tritanopia (no blue cones) | #811832 | 0.043 |
| Achromatopsia (no color) | #424242 | 0.128 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77204A
#77204A
oklch(39.6% 0.127 355)
- #005344
#005344
oklch(39.5% 0.074 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77204A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.031
- Wine #80013F ΔE 0.034
- Velvet #750851 ΔE 0.037
- Merlot #730039 ΔE 0.043
- Bordeaux #7B002C ΔE 0.050
- Rich Purple #720058 ΔE 0.053
- Red Wine #8C0034 ΔE 0.055
- Mulberry #920A4E ΔE 0.057
Use #77204A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.