#771F49
Closest named color: Red Purple (#820747). oklch(39.4% 0.128 355.5), rgb(119, 31, 73).
Aa
White text reads best on this color (10.11:1).
About this color
#771F49 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.128 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.030 away. White text reads best on it, at 10.11:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.128) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.07:1 |
| White text | 10.11:1 |
Values
| HEX | #771F49 |
| RGB | rgb(119, 31, 73) |
| HSL | hsl(331, 59%, 29%) |
| OKLCH | oklch(39.4% 0.128 355.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771F49 | 10.11:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #771F49 | 2.07:1 | Fails | Lc 11.4 | Not readable |
| #771F49 text on white | 10.11:1 | AAA | Lc 92.5 | Preferred for body text |
| #771F49 text on black | 2.07:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F7CBDA
oklch(88.4% 0.053 355.8)
-
Step 300
300
#F3A7C3
oklch(80.9% 0.096 355.7)
-
Step 400
400
#E974A5
oklch(70.8% 0.153 355.3)
-
Step 500
500
#DE488E
oklch(63.1% 0.196 355.6)
-
Step 600
600
#C91D78
oklch(55.5% 0.213 355.6)
-
Step 700
700
#AE0665
oklch(49.2% 0.199 355.7)
-
Step 800
800
#8D1053
oklch(42.7% 0.164 355.3)
-
Step 900
900 (this color)
#771F49
oklch(39.4% 0.128 355.5)
-
Step 950
950
#431128
oklch(27% 0.081 355.6)
#771F49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F374A | 0.144 |
| Deuteranopia (no green cones) | #484847 | 0.129 |
| Tritanopia (no blue cones) | #811631 | 0.043 |
| Achromatopsia (no color) | #424242 | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771F49
#771F49
oklch(39.4% 0.128 355.5)
- #005344
#005344
oklch(39.5% 0.074 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771F49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.030
- Wine #80013F ΔE 0.032
- Velvet #750851 ΔE 0.036
- Merlot #730039 ΔE 0.041
- Bordeaux #7B002C ΔE 0.048
- Rich Purple #720058 ΔE 0.053
- Red Wine #8C0034 ΔE 0.054
- Mulberry #920A4E ΔE 0.057
Use #771F49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.