#771F35
Closest named color: Bordeaux (#7B002C). oklch(38.8% 0.122 10.2), rgb(119, 31, 53).
Aa
White text reads best on this color (10.33:1).
About this color
#771F35 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.122 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.031 away. White text reads best on it, at 10.33:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.03:1 |
| White text | 10.33:1 |
Values
| HEX | #771F35 |
| RGB | rgb(119, 31, 53) |
| HSL | hsl(345, 59%, 29%) |
| OKLCH | oklch(38.8% 0.122 10.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771F35 | 10.33:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #771F35 | 2.03:1 | Fails | Lc 10.9 | Not readable |
| #771F35 text on white | 10.33:1 | AAA | Lc 93.0 | Preferred for body text |
| #771F35 text on black | 2.03:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F9CCD1
oklch(88.5% 0.051 10.7)
-
Step 300
300
#F5A8B3
oklch(80.9% 0.092 9.9)
-
Step 400
400
#EC768B
oklch(70.7% 0.146 10.4)
-
Step 500
500
#E24B6F
oklch(63.1% 0.187 10.1)
-
Step 600
600
#CD2357
oklch(55.6% 0.203 10.3)
-
Step 700
700
#B11047
oklch(49.1% 0.189 10.3)
-
Step 800
800
#90153B
oklch(42.8% 0.156 10.1)
-
Step 900
900 (this color)
#771F35
oklch(38.8% 0.122 10.2)
-
Step 950
950
#44121D
oklch(26.9% 0.077 10.7)
#771F35 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353535 | 0.135 |
| Deuteranopia (no green cones) | #4C4733 | 0.124 |
| Tritanopia (no blue cones) | #820C28 | 0.030 |
| Achromatopsia (no color) | #404040 | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771F35
#771F35
oklch(38.8% 0.122 10.2)
- #00504C
#00504C
oklch(38.9% 0.067 189)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771F35, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.031
- Wine Red #7B0323 ΔE 0.033
- Wine #80013F ΔE 0.040
- Merlot #730039 ΔE 0.043
- Red Wine #8C0034 ΔE 0.047
- Red Purple #820747 ΔE 0.047
- Maroon #800000 ΔE 0.057
- Blood #770001 ΔE 0.058
Use #771F35 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.