#771E48
Closest named color: Red Purple (#820747). oklch(39.3% 0.129 356), rgb(119, 30, 72).
Aa
White text reads best on this color (10.17:1).
About this color
#771E48 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.129 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.029 away. White text reads best on it, at 10.17:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.129) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.06:1 |
| White text | 10.17:1 |
Values
| HEX | #771E48 |
| RGB | rgb(119, 30, 72) |
| HSL | hsl(332, 60%, 29%) |
| OKLCH | oklch(39.3% 0.129 356) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771E48 | 10.17:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #771E48 | 2.06:1 | Fails | Lc 11.3 | Not readable |
| #771E48 text on white | 10.17:1 | AAA | Lc 92.6 | Preferred for body text |
| #771E48 text on black | 2.06:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F8CBDA
oklch(88.5% 0.054 356.3)
-
Step 300
300
#F3A7C3
oklch(80.9% 0.096 355.7)
-
Step 400
400
#EA73A4
oklch(70.7% 0.156 355.9)
-
Step 500
500
#DF478D
oklch(63.1% 0.197 356.1)
-
Step 600
600
#CA1B77
oklch(55.6% 0.214 356.1)
-
Step 700
700
#AE0364
oklch(49% 0.199 356)
-
Step 800
800
#8E0F52
oklch(42.8% 0.165 356.1)
-
Step 900
900 (this color)
#771E48
oklch(39.3% 0.129 356)
-
Step 950
950
#431128
oklch(27% 0.081 355.6)
#771E48 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F3749 | 0.144 |
| Deuteranopia (no green cones) | #484746 | 0.128 |
| Tritanopia (no blue cones) | #811430 | 0.042 |
| Achromatopsia (no color) | #414141 | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771E48
#771E48
oklch(39.3% 0.129 356)
- #005244
#005244
oklch(39.2% 0.073 176.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771E48, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.029
- Wine #80013F ΔE 0.031
- Velvet #750851 ΔE 0.036
- Merlot #730039 ΔE 0.039
- Bordeaux #7B002C ΔE 0.047
- Rich Purple #720058 ΔE 0.053
- Red Wine #8C0034 ΔE 0.053
- Wine Red #7B0323 ΔE 0.057
Use #771E48 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.