#771E28
Closest named color: Wine Red (#7B0323). oklch(38.4% 0.122 19), rgb(119, 30, 40).
Aa
White text reads best on this color (10.49:1).
About this color
#771E28 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.122 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.027 away. White text reads best on it, at 10.49:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 2.00:1 |
| White text | 10.49:1 |
Values
| HEX | #771E28 |
| RGB | rgb(119, 30, 40) |
| HSL | hsl(353, 60%, 29%) |
| OKLCH | oklch(38.4% 0.122 19) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771E28 | 10.49:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #771E28 | 2.00:1 | Fails | Lc 10.6 | Not readable |
| #771E28 text on white | 10.49:1 | AAA | Lc 93.3 | Preferred for body text |
| #771E28 text on black | 2.00:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E3
oklch(93.5% 0.026 17.6)
-
Step 200
200
#F9CCCC
oklch(88.4% 0.051 18.2)
-
Step 300
300
#F6A9A9
oklch(80.9% 0.091 19.2)
-
Step 400
400
#EE777C
oklch(70.8% 0.147 18.9)
-
Step 500
500
#E44C5A
oklch(63% 0.187 19.2)
-
Step 600
600
#D02340
oklch(55.7% 0.204 19.2)
-
Step 700
700
#B31032
oklch(49.1% 0.189 19.2)
-
Step 800
800
#91152A
oklch(42.6% 0.156 19.1)
-
Step 900
900 (this color)
#771E28
oklch(38.4% 0.122 19)
-
Step 950
950
#451217
oklch(27% 0.078 18.5)
#771E28 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #363328 | 0.135 |
| Deuteranopia (no green cones) | #4D4625 | 0.123 |
| Tritanopia (no blue cones) | #830222 | 0.032 |
| Achromatopsia (no color) | #3F3F3F | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771E28
#771E28
oklch(38.4% 0.122 19)
- #004E50
#004E50
oklch(38.5% 0.065 197.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771E28, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.027
- Bordeaux #7B002C ΔE 0.034
- Maroon #800000 ΔE 0.041
- Blood #770001 ΔE 0.042
- Reddy Brown #6E1005 ΔE 0.044
- Chestnut #742802 ΔE 0.047
- Dark Red #8B0000 ΔE 0.051
- Red Wine #8C0034 ΔE 0.052
Use #771E28 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.