#771D4E
Closest named color: Velvet (#750851). oklch(39.4% 0.133 351.6), rgb(119, 29, 78).
Aa
White text reads best on this color (10.14:1).
About this color
#771D4E is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.133 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.028 away. White text reads best on it, at 10.14:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.07:1 |
| White text | 10.14:1 |
Values
| HEX | #771D4E |
| RGB | rgb(119, 29, 78) |
| HSL | hsl(327, 61%, 29%) |
| OKLCH | oklch(39.4% 0.133 351.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771D4E | 10.14:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #771D4E | 2.07:1 | Fails | Lc 11.4 | Not readable |
| #771D4E text on white | 10.14:1 | AAA | Lc 92.5 | Preferred for body text |
| #771D4E text on black | 2.07:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EC
oklch(93.5% 0.029 350.5)
-
Step 200
200
#F7CBDD
oklch(88.5% 0.055 351.8)
-
Step 300
300
#F3A6C8
oklch(80.9% 0.1 351.5)
-
Step 400
400
#E972AC
oklch(70.7% 0.16 351.4)
-
Step 500
500
#DE4597
oklch(63.1% 0.203 351.6)
-
Step 600
600
#C91581
oklch(55.5% 0.221 351.7)
-
Step 700
700
#AD006D
oklch(49.1% 0.204 351.8)
-
Step 800
800
#8D0A59
oklch(42.7% 0.171 351.7)
-
Step 900
900 (this color)
#771D4E
oklch(39.4% 0.133 351.6)
-
Step 950
950
#43102B
oklch(27% 0.084 351.6)
#771D4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C374F | 0.149 |
| Deuteranopia (no green cones) | #46474C | 0.131 |
| Tritanopia (no blue cones) | #801633 | 0.047 |
| Achromatopsia (no color) | #414141 | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771D4E
#771D4E
oklch(39.4% 0.133 351.6)
- #005341
#005341
oklch(39.4% 0.077 171.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771D4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.028
- Red Purple #820747 ΔE 0.029
- Wine #80013F ΔE 0.034
- Merlot #730039 ΔE 0.043
- Rich Purple #720058 ΔE 0.044
- Bordeaux #7B002C ΔE 0.055
- Mulberry #920A4E ΔE 0.056
- Red Wine #8C0034 ΔE 0.059
Use #771D4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.