#771D48
Closest named color: Red Purple (#820747). oklch(39.2% 0.13 355.8), rgb(119, 29, 72).
Aa
White text reads best on this color (10.22:1).
About this color
#771D48 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.130 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.028 away. White text reads best on it, at 10.22:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.05:1 |
| White text | 10.22:1 |
Values
| HEX | #771D48 |
| RGB | rgb(119, 29, 72) |
| HSL | hsl(331, 61%, 29%) |
| OKLCH | oklch(39.2% 0.13 355.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771D48 | 10.22:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #771D48 | 2.05:1 | Fails | Lc 11.2 | Not readable |
| #771D48 text on white | 10.22:1 | AAA | Lc 92.7 | Preferred for body text |
| #771D48 text on black | 2.05:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE3EA
oklch(93.7% 0.028 358)
-
Step 200
200
#F8CBDA
oklch(88.5% 0.054 356.3)
-
Step 300
300
#F4A6C3
oklch(80.9% 0.098 355.6)
-
Step 400
400
#EA73A4
oklch(70.7% 0.156 355.9)
-
Step 500
500
#E0468E
oklch(63.2% 0.2 355.8)
-
Step 600
600
#CB1878
oklch(55.7% 0.217 355.8)
-
Step 700
700
#AF0065
oklch(49.2% 0.201 355.8)
-
Step 800
800
#8E0D52
oklch(42.7% 0.167 355.9)
-
Step 900
900 (this color)
#771D48
oklch(39.2% 0.13 355.8)
-
Step 950
950
#431028
oklch(26.9% 0.083 355.2)
#771D48 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E3649 | 0.146 |
| Deuteranopia (no green cones) | #474746 | 0.131 |
| Tritanopia (no blue cones) | #811330 | 0.043 |
| Achromatopsia (no color) | #414141 | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771D48
#771D48
oklch(39.2% 0.13 355.8)
- #005244
#005244
oklch(39.2% 0.073 176.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771D48, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.028
- Wine #80013F ΔE 0.030
- Velvet #750851 ΔE 0.035
- Merlot #730039 ΔE 0.038
- Bordeaux #7B002C ΔE 0.046
- Rich Purple #720058 ΔE 0.052
- Red Wine #8C0034 ΔE 0.053
- Wine Red #7B0323 ΔE 0.056
Use #771D48 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.