#771D34
Closest named color: Bordeaux (#7B002C). oklch(38.5% 0.124 10.3), rgb(119, 29, 52).
Aa
White text reads best on this color (10.44:1).
About this color
#771D34 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.124 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.028 away. White text reads best on it, at 10.44:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.124) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.00:1 |
| White text | 10.44:1 |
Values
| HEX | #771D34 |
| RGB | rgb(119, 29, 52) |
| HSL | hsl(345, 61%, 29%) |
| OKLCH | oklch(38.5% 0.124 10.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771D34 | 10.44:1 | AAA | Lc -97.3 | Preferred for body text |
| Black text on #771D34 | 2.00:1 | Fails | Lc 10.7 | Not readable |
| #771D34 text on white | 10.44:1 | AAA | Lc 93.2 | Preferred for body text |
| #771D34 text on black | 2.00:1 | Fails | Lc -9.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F9CCD1
oklch(88.5% 0.051 10.7)
-
Step 300
300
#F6A8B2
oklch(81% 0.093 10.9)
-
Step 400
400
#ED758B
oklch(70.7% 0.149 10.1)
-
Step 500
500
#E3496E
oklch(63% 0.19 10.2)
-
Step 600
600
#CE1F56
oklch(55.5% 0.206 10.4)
-
Step 700
700
#B20947
oklch(49.1% 0.192 10.1)
-
Step 800
800
#91123A
oklch(42.8% 0.159 10.5)
-
Step 900
900 (this color)
#771D34
oklch(38.5% 0.124 10.3)
-
Step 950
950
#45121D
oklch(27.1% 0.078 11.1)
#771D34 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #343434 | 0.138 |
| Deuteranopia (no green cones) | #4B4632 | 0.126 |
| Tritanopia (no blue cones) | #820726 | 0.031 |
| Achromatopsia (no color) | #404040 | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771D34
#771D34
oklch(38.5% 0.124 10.3)
- #004F4C
#004F4C
oklch(38.6% 0.067 190.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771D34, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.028
- Wine Red #7B0323 ΔE 0.030
- Wine #80013F ΔE 0.039
- Merlot #730039 ΔE 0.041
- Red Wine #8C0034 ΔE 0.046
- Red Purple #820747 ΔE 0.047
- Maroon #800000 ΔE 0.056
- Blood #770001 ΔE 0.057
Use #771D34 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.