#771D29
Closest named color: Wine Red (#7B0323). oklch(38.3% 0.123 18), rgb(119, 29, 41).
Aa
White text reads best on this color (10.54:1).
About this color
#771D29 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.123 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.026 away. White text reads best on it, at 10.54:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.123) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.99:1 |
| White text | 10.54:1 |
Values
| HEX | #771D29 |
| RGB | rgb(119, 29, 41) |
| HSL | hsl(352, 61%, 29%) |
| OKLCH | oklch(38.3% 0.123 18) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771D29 | 10.54:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #771D29 | 1.99:1 | Fails | Lc 10.6 | Not readable |
| #771D29 text on white | 10.54:1 | AAA | Lc 93.4 | Preferred for body text |
| #771D29 text on black | 1.99:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E3
oklch(93.5% 0.026 17.6)
-
Step 200
200
#FACCCC
oklch(88.5% 0.052 18.2)
-
Step 300
300
#F7A9AA
oklch(81% 0.092 18.4)
-
Step 400
400
#EE767D
oklch(70.6% 0.148 18)
-
Step 500
500
#E54B5C
oklch(63.1% 0.189 18.2)
-
Step 600
600
#D02143
oklch(55.6% 0.205 17.9)
-
Step 700
700
#B40C35
oklch(49.2% 0.192 17.9)
-
Step 800
800
#92132C
oklch(42.7% 0.159 18)
-
Step 900
900 (this color)
#771D29
oklch(38.3% 0.123 18)
-
Step 950
950
#451217
oklch(27% 0.078 18.5)
#771D29 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #363329 | 0.135 |
| Deuteranopia (no green cones) | #4D4626 | 0.125 |
| Tritanopia (no blue cones) | #830122 | 0.031 |
| Achromatopsia (no color) | #3F3F3F | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771D29
#771D29
oklch(38.3% 0.123 18)
- #004D50
#004D50
oklch(38.2% 0.065 199.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771D29, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.026
- Bordeaux #7B002C ΔE 0.032
- Maroon #800000 ΔE 0.042
- Blood #770001 ΔE 0.043
- Reddy Brown #6E1005 ΔE 0.045
- Chestnut #742802 ΔE 0.050
- Red Wine #8C0034 ΔE 0.051
- Merlot #730039 ΔE 0.052
Use #771D29 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.