#771B54
Closest named color: Velvet (#750851). oklch(39.5% 0.139 347.4), rgb(119, 27, 84).
Aa
White text reads best on this color (10.14:1).
About this color
#771B54 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.139 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.023 away. White text reads best on it, at 10.14:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.06:1 |
| White text | 10.14:1 |
Values
| HEX | #771B54 |
| RGB | rgb(119, 27, 84) |
| HSL | hsl(323, 63%, 29%) |
| OKLCH | oklch(39.5% 0.139 347.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771B54 | 10.14:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #771B54 | 2.06:1 | Fails | Lc 11.5 | Not readable |
| #771B54 text on white | 10.14:1 | AAA | Lc 92.5 | Preferred for body text |
| #771B54 text on black | 2.06:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2EE
oklch(93.6% 0.031 346)
-
Step 200
200
#F7CAE0
oklch(88.4% 0.058 347.4)
-
Step 300
300
#F3A5CD
oklch(80.9% 0.104 347.6)
-
Step 400
400
#E970B4
oklch(70.7% 0.167 347.4)
-
Step 500
500
#DE41A1
oklch(63.1% 0.213 347.4)
-
Step 600
600
#C9088C
oklch(55.6% 0.231 347.3)
-
Step 700
700
#AB0076
oklch(49.1% 0.207 347.4)
-
Step 800
800
#8D0361
oklch(42.8% 0.178 347.3)
-
Step 900
900 (this color)
#771B54
oklch(39.5% 0.139 347.4)
-
Step 950
950
#430F2E
oklch(27% 0.088 347.9)
#771B54 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #283756 | 0.155 |
| Deuteranopia (no green cones) | #444752 | 0.135 |
| Tritanopia (no blue cones) | #801735 | 0.055 |
| Achromatopsia (no color) | #414141 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771B54
#771B54
oklch(39.5% 0.139 347.4)
- #00543D
#00543D
oklch(39.6% 0.081 166.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771B54, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.023
- Red Purple #820747 ΔE 0.032
- Rich Purple #720058 ΔE 0.036
- Wine #80013F ΔE 0.040
- Merlot #730039 ΔE 0.049
- Mulberry #920A4E ΔE 0.057
- Grape Purple #5D1451 ΔE 0.061
- Bordeaux #7B002C ΔE 0.064
Use #771B54 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.