#771B4D
Closest named color: Velvet (#750851). oklch(39.2% 0.135 352), rgb(119, 27, 77).
Aa
White text reads best on this color (10.25:1).
About this color
#771B4D is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.135 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.026 away. White text reads best on it, at 10.25:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.04:1 |
| White text | 10.25:1 |
Values
| HEX | #771B4D |
| RGB | rgb(119, 27, 77) |
| HSL | hsl(327, 63%, 29%) |
| OKLCH | oklch(39.2% 0.135 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771B4D | 10.25:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #771B4D | 2.04:1 | Fails | Lc 11.2 | Not readable |
| #771B4D text on white | 10.25:1 | AAA | Lc 92.7 | Preferred for body text |
| #771B4D text on black | 2.04:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F8CBDD
oklch(88.6% 0.056 352.3)
-
Step 300
300
#F4A5C7
oklch(80.8% 0.102 352.2)
-
Step 400
400
#EA71AB
oklch(70.7% 0.162 352)
-
Step 500
500
#E04396
oklch(63.2% 0.207 352.2)
-
Step 600
600
#CB0E81
oklch(55.7% 0.225 352)
-
Step 700
700
#AD006C
oklch(49.1% 0.203 352.2)
-
Step 800
800
#8E0659
oklch(42.7% 0.173 351.8)
-
Step 900
900 (this color)
#771B4D
oklch(39.2% 0.135 352)
-
Step 950
950
#430F2B
oklch(26.9% 0.086 351.3)
#771B4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B364E | 0.151 |
| Deuteranopia (no green cones) | #45474B | 0.135 |
| Tritanopia (no blue cones) | #801331 | 0.049 |
| Achromatopsia (no color) | #414141 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771B4D
#771B4D
oklch(39.2% 0.135 352)
- #005241
#005241
oklch(39.1% 0.075 172.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771B4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.026
- Red Purple #820747 ΔE 0.027
- Wine #80013F ΔE 0.032
- Merlot #730039 ΔE 0.040
- Rich Purple #720058 ΔE 0.043
- Bordeaux #7B002C ΔE 0.053
- Mulberry #920A4E ΔE 0.056
- Red Wine #8C0034 ΔE 0.059
Use #771B4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.