#771B4B
Closest named color: Red Purple (#820747). oklch(39.1% 0.134 353.4), rgb(119, 27, 75).
Aa
White text reads best on this color (10.28:1).
About this color
#771B4B is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.134 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.027 away. White text reads best on it, at 10.28:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.04:1 |
| White text | 10.28:1 |
Values
| HEX | #771B4B |
| RGB | rgb(119, 27, 75) |
| HSL | hsl(329, 63%, 29%) |
| OKLCH | oklch(39.1% 0.134 353.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771B4B | 10.28:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #771B4B | 2.04:1 | Fails | Lc 11.2 | Not readable |
| #771B4B text on white | 10.28:1 | AAA | Lc 92.8 | Preferred for body text |
| #771B4B text on black | 2.04:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CBDC
oklch(88.6% 0.055 353.6)
-
Step 300
300
#F4A6C6
oklch(81% 0.1 353.3)
-
Step 400
400
#EA71A9
oklch(70.6% 0.161 353)
-
Step 500
500
#E04393
oklch(63.1% 0.205 353.4)
-
Step 600
600
#CB107E
oklch(55.6% 0.223 353.2)
-
Step 700
700
#AE006A
oklch(49.2% 0.203 353.3)
-
Step 800
800
#8E0756
oklch(42.6% 0.171 353.5)
-
Step 900
900 (this color)
#771B4B
oklch(39.1% 0.134 353.4)
-
Step 950
950
#43102A
oklch(27% 0.084 352.8)
#771B4B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C364C | 0.150 |
| Deuteranopia (no green cones) | #464749 | 0.134 |
| Tritanopia (no blue cones) | #811230 | 0.048 |
| Achromatopsia (no color) | #414141 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771B4B
#771B4B
oklch(39.1% 0.134 353.4)
- #005242
#005242
oklch(39.1% 0.075 173.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771B4B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.027
- Velvet #750851 ΔE 0.028
- Wine #80013F ΔE 0.030
- Merlot #730039 ΔE 0.038
- Rich Purple #720058 ΔE 0.045
- Bordeaux #7B002C ΔE 0.050
- Mulberry #920A4E ΔE 0.056
- Red Wine #8C0034 ΔE 0.056
Use #771B4B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.