#771A48
Closest named color: Red Purple (#820747). oklch(38.9% 0.134 355.3), rgb(119, 26, 72).
Aa
White text reads best on this color (10.36:1).
About this color
#771A48 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.134 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.026 away. White text reads best on it, at 10.36:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.02:1 |
| White text | 10.36:1 |
Values
| HEX | #771A48 |
| RGB | rgb(119, 26, 72) |
| HSL | hsl(330, 64%, 28%) |
| OKLCH | oklch(38.9% 0.134 355.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771A48 | 10.36:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #771A48 | 2.02:1 | Fails | Lc 11.0 | Not readable |
| #771A48 text on white | 10.36:1 | AAA | Lc 92.9 | Preferred for body text |
| #771A48 text on black | 2.02:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CBDB
oklch(88.5% 0.055 354.9)
-
Step 300
300
#F5A6C3
oklch(81% 0.099 355.9)
-
Step 400
400
#EB71A5
oklch(70.6% 0.16 355.2)
-
Step 500
500
#E1438F
oklch(63.1% 0.205 355.2)
-
Step 600
600
#CC0E79
oklch(55.5% 0.222 355.2)
-
Step 700
700
#AE0066
oklch(49% 0.201 355.1)
-
Step 800
800
#8F0653
oklch(42.7% 0.171 355.3)
-
Step 900
900 (this color)
#771A48
oklch(38.9% 0.134 355.3)
-
Step 950
950
#440F28
oklch(27% 0.085 355.5)
#771A48 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C3549 | 0.151 |
| Deuteranopia (no green cones) | #464646 | 0.134 |
| Tritanopia (no blue cones) | #810F2E | 0.046 |
| Achromatopsia (no color) | #404040 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771A48
#771A48
oklch(38.9% 0.134 355.3)
- #005143
#005143
oklch(38.9% 0.073 175.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771A48, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.026
- Wine #80013F ΔE 0.027
- Velvet #750851 ΔE 0.030
- Merlot #730039 ΔE 0.035
- Bordeaux #7B002C ΔE 0.045
- Rich Purple #720058 ΔE 0.048
- Red Wine #8C0034 ΔE 0.053
- Wine Red #7B0323 ΔE 0.056
Use #771A48 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.