#771A35
Closest named color: Bordeaux (#7B002C). oklch(38.3% 0.128 8.7), rgb(119, 26, 53).
Aa
White text reads best on this color (10.58:1).
About this color
#771A35 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.128 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.024 away. White text reads best on it, at 10.58:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.128) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.98:1 |
| White text | 10.58:1 |
Values
| HEX | #771A35 |
| RGB | rgb(119, 26, 53) |
| HSL | hsl(343, 64%, 28%) |
| OKLCH | oklch(38.3% 0.128 8.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771A35 | 10.58:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #771A35 | 1.98:1 | Fails | Lc 10.5 | Not readable |
| #771A35 text on white | 10.58:1 | AAA | Lc 93.4 | Preferred for body text |
| #771A35 text on black | 1.98:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE3E6
oklch(93.7% 0.028 9.4)
-
Step 200
200
#FACBD2
oklch(88.5% 0.054 8.2)
-
Step 300
300
#F7A7B4
oklch(80.9% 0.096 8.8)
-
Step 400
400
#EE738D
oklch(70.6% 0.153 8.5)
-
Step 500
500
#E54671
oklch(63.1% 0.196 8.7)
-
Step 600
600
#D01759
oklch(55.6% 0.212 8.9)
-
Step 700
700
#B30049
oklch(49.1% 0.196 8.9)
-
Step 800
800
#920C3C
oklch(42.7% 0.164 8.9)
-
Step 900
900 (this color)
#771A35
oklch(38.3% 0.128 8.7)
-
Step 950
950
#45111E
oklch(27% 0.08 9.2)
#771A35 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323335 | 0.143 |
| Deuteranopia (no green cones) | #4A4533 | 0.129 |
| Tritanopia (no blue cones) | #820125 | 0.032 |
| Achromatopsia (no color) | #3F3F3F | 0.128 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771A35
#771A35
oklch(38.3% 0.128 8.7)
- #004E4A
#004E4A
oklch(38.2% 0.066 188.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771A35, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.024
- Wine Red #7B0323 ΔE 0.029
- Wine #80013F ΔE 0.034
- Merlot #730039 ΔE 0.035
- Red Purple #820747 ΔE 0.043
- Red Wine #8C0034 ΔE 0.045
- Maroon #800000 ΔE 0.057
- Blood #770001 ΔE 0.057
Use #771A35 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.