#77194B
Closest named color: Red Purple (#820747). oklch(38.9% 0.136 353), rgb(119, 25, 75).
Aa
White text reads best on this color (10.37:1).
About this color
#77194B is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.136 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.025 away. White text reads best on it, at 10.37:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.02:1 |
| White text | 10.37:1 |
Values
| HEX | #77194B |
| RGB | rgb(119, 25, 75) |
| HSL | hsl(328, 65%, 28%) |
| OKLCH | oklch(38.9% 0.136 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77194B | 10.37:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #77194B | 2.02:1 | Fails | Lc 11.0 | Not readable |
| #77194B text on white | 10.37:1 | AAA | Lc 92.9 | Preferred for body text |
| #77194B text on black | 2.02:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CADC
oklch(88.4% 0.057 352.9)
-
Step 300
300
#F5A5C6
oklch(80.9% 0.103 353.2)
-
Step 400
400
#EB70A9
oklch(70.6% 0.163 353)
-
Step 500
500
#E14194
oklch(63.1% 0.209 353.1)
-
Step 600
600
#CC077E
oklch(55.5% 0.227 353.2)
-
Step 700
700
#AD006A
oklch(49% 0.202 353.1)
-
Step 800
800
#8F0357
oklch(42.7% 0.175 353.1)
-
Step 900
900 (this color)
#77194B
oklch(38.9% 0.136 353)
-
Step 950
950
#440F2A
oklch(27% 0.086 353.1)
#77194B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B354C | 0.153 |
| Deuteranopia (no green cones) | #454649 | 0.136 |
| Tritanopia (no blue cones) | #810F2F | 0.049 |
| Achromatopsia (no color) | #404040 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77194B
#77194B
oklch(38.9% 0.136 353)
- #005241
#005241
oklch(39.1% 0.075 172.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77194B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.025
- Velvet #750851 ΔE 0.026
- Wine #80013F ΔE 0.029
- Merlot #730039 ΔE 0.036
- Rich Purple #720058 ΔE 0.043
- Bordeaux #7B002C ΔE 0.050
- Mulberry #920A4E ΔE 0.056
- Red Wine #8C0034 ΔE 0.057
Use #77194B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.