#771948
Closest named color: Red Purple (#820747). oklch(38.8% 0.135 355.1), rgb(119, 25, 72).
Aa
White text reads best on this color (10.41:1).
About this color
#771948 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.135 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.025 away. White text reads best on it, at 10.41:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.01:1 |
| White text | 10.41:1 |
Values
| HEX | #771948 |
| RGB | rgb(119, 25, 72) |
| HSL | hsl(330, 65%, 28%) |
| OKLCH | oklch(38.8% 0.135 355.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771948 | 10.41:1 | AAA | Lc -97.2 | Preferred for body text |
| Black text on #771948 | 2.01:1 | Fails | Lc 10.9 | Not readable |
| #771948 text on white | 10.41:1 | AAA | Lc 93.0 | Preferred for body text |
| #771948 text on black | 2.01:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F9CADB
oklch(88.5% 0.057 354.7)
-
Step 300
300
#F5A5C4
oklch(80.8% 0.102 354.7)
-
Step 400
400
#EC71A5
oklch(70.8% 0.161 355.4)
-
Step 500
500
#E2428F
oklch(63.1% 0.207 355.3)
-
Step 600
600
#CD0A7A
oklch(55.6% 0.225 355)
-
Step 700
700
#AE0066
oklch(49% 0.201 355.1)
-
Step 800
800
#8F0453
oklch(42.6% 0.172 355.2)
-
Step 900
900 (this color)
#771948
oklch(38.8% 0.135 355.1)
-
Step 950
950
#440F28
oklch(27% 0.085 355.5)
#771948 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C3549 | 0.151 |
| Deuteranopia (no green cones) | #464646 | 0.135 |
| Tritanopia (no blue cones) | #810D2E | 0.046 |
| Achromatopsia (no color) | #404040 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771948
#771948
oklch(38.8% 0.135 355.1)
- #005142
#005142
oklch(38.8% 0.073 174.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771948, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.025
- Wine #80013F ΔE 0.027
- Velvet #750851 ΔE 0.029
- Merlot #730039 ΔE 0.034
- Bordeaux #7B002C ΔE 0.045
- Rich Purple #720058 ΔE 0.047
- Red Wine #8C0034 ΔE 0.054
- Wine Red #7B0323 ΔE 0.056
Use #771948 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.