#77181D
Closest named color: Wine Red (#7B0323). oklch(37.6% 0.129 23.6), rgb(119, 24, 29).
Aa
White text reads best on this color (10.86:1).
About this color
#77181D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.129 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.024 away. White text reads best on it, at 10.86:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.129) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.93:1 |
| White text | 10.86:1 |
Values
| HEX | #77181D |
| RGB | rgb(119, 24, 29) |
| HSL | hsl(357, 66%, 28%) |
| OKLCH | oklch(37.6% 0.129 23.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77181D | 10.86:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #77181D | 1.93:1 | Fails | Lc 10.0 | Not readable |
| #77181D text on white | 10.86:1 | AAA | Lc 93.9 | Preferred for body text |
| #77181D text on black | 1.93:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E1
oklch(93.6% 0.028 23.2)
-
Step 200
200
#FBCCC8
oklch(88.5% 0.054 23.9)
-
Step 300
300
#F9A8A3
oklch(80.9% 0.097 23.3)
-
Step 400
400
#F27571
oklch(70.8% 0.155 23.7)
-
Step 500
500
#E9474C
oklch(63.1% 0.198 23.3)
-
Step 600
600
#D4172E
oklch(55.6% 0.215 23.6)
-
Step 700
700
#B70022
oklch(49.2% 0.199 23.5)
-
Step 800
800
#950C1D
oklch(42.7% 0.166 23.6)
-
Step 900
900 (this color)
#77181D
oklch(37.6% 0.129 23.6)
-
Step 950
950
#461112
oklch(26.9% 0.081 23.4)
#77181D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #35301C | 0.140 |
| Deuteranopia (no green cones) | #4C441A | 0.128 |
| Tritanopia (no blue cones) | #83001B | 0.028 |
| Achromatopsia (no color) | #3D3D3D | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77181D
#77181D
oklch(37.6% 0.129 23.6)
- #004B51
#004B51
oklch(37.6% 0.064 204)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77181D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.024
- Blood #770001 ΔE 0.028
- Maroon #800000 ΔE 0.029
- Reddy Brown #6E1005 ΔE 0.032
- Bordeaux #7B002C ΔE 0.036
- Chestnut #742802 ΔE 0.042
- Dark Red #8B0000 ΔE 0.045
- Claret #680018 ΔE 0.049
Use #77181D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.