#77174E
Closest named color: Velvet (#750851). oklch(38.9% 0.14 350.8), rgb(119, 23, 78).
Aa
White text reads best on this color (10.41:1).
About this color
#77174E is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.140 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.020 away. White text reads best on it, at 10.41:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.140) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.01:1 |
| White text | 10.41:1 |
Values
| HEX | #77174E |
| RGB | rgb(119, 23, 78) |
| HSL | hsl(326, 68%, 28%) |
| OKLCH | oklch(38.9% 0.14 350.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77174E | 10.41:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #77174E | 2.01:1 | Fails | Lc 11.0 | Not readable |
| #77174E text on white | 10.41:1 | AAA | Lc 93.0 | Preferred for body text |
| #77174E text on black | 2.01:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F9CADE
oklch(88.5% 0.059 350.9)
-
Step 300
300
#F5A4C9
oklch(80.8% 0.106 350.8)
-
Step 400
400
#EC6FAE
oklch(70.8% 0.168 350.8)
-
Step 500
500
#E13F9A
oklch(63.1% 0.214 350.6)
-
Step 600
600
#CC0084
oklch(55.6% 0.231 350.8)
-
Step 700
700
#AC006F
oklch(49% 0.204 350.6)
-
Step 800
800
#8F005B
oklch(42.8% 0.178 350.9)
-
Step 900
900 (this color)
#77174E
oklch(38.9% 0.14 350.8)
-
Step 950
950
#440E2C
oklch(27% 0.089 350.6)
#77174E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #28354F | 0.158 |
| Deuteranopia (no green cones) | #44464C | 0.138 |
| Tritanopia (no blue cones) | #800F30 | 0.052 |
| Achromatopsia (no color) | #404040 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77174E
#77174E
oklch(38.9% 0.14 350.8)
- #00523F
#00523F
oklch(39% 0.077 170.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77174E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.020
- Red Purple #820747 ΔE 0.026
- Wine #80013F ΔE 0.032
- Rich Purple #720058 ΔE 0.037
- Merlot #730039 ΔE 0.039
- Bordeaux #7B002C ΔE 0.054
- Mulberry #920A4E ΔE 0.057
- Red Wine #8C0034 ΔE 0.061
Use #77174E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.