#77174A
Closest named color: Velvet (#750851). oklch(38.7% 0.138 353.4), rgb(119, 23, 74).
Aa
White text reads best on this color (10.46:1).
About this color
#77174A is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.138 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.024 away. White text reads best on it, at 10.46:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.138) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.00:1 |
| White text | 10.46:1 |
Values
| HEX | #77174A |
| RGB | rgb(119, 23, 74) |
| HSL | hsl(328, 68%, 28%) |
| OKLCH | oklch(38.7% 0.138 353.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77174A | 10.46:1 | AAA | Lc -97.2 | Preferred for body text |
| Black text on #77174A | 2.00:1 | Fails | Lc 10.9 | Not readable |
| #77174A text on white | 10.46:1 | AAA | Lc 93.1 | Preferred for body text |
| #77174A text on black | 2.00:1 | Fails | Lc -9.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F9CADC
oklch(88.5% 0.058 353.4)
-
Step 300
300
#F5A5C6
oklch(80.9% 0.103 353.2)
-
Step 400
400
#EC6FA9
oklch(70.6% 0.166 353.1)
-
Step 500
500
#E23F93
oklch(63% 0.212 353.5)
-
Step 600
600
#CD007E
oklch(55.6% 0.229 353.3)
-
Step 700
700
#AE006A
oklch(49.2% 0.203 353.3)
-
Step 800
800
#900056
oklch(42.8% 0.176 353.8)
-
Step 900
900 (this color)
#77174A
oklch(38.7% 0.138 353.4)
-
Step 950
950
#440E2A
oklch(26.9% 0.088 352.8)
#77174A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A344B | 0.155 |
| Deuteranopia (no green cones) | #454648 | 0.138 |
| Tritanopia (no blue cones) | #810C2E | 0.049 |
| Achromatopsia (no color) | #3F3F3F | 0.139 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77174A
#77174A
oklch(38.7% 0.138 353.4)
- #005141
#005141
oklch(38.8% 0.074 173.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77174A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.024
- Red Purple #820747 ΔE 0.024
- Wine #80013F ΔE 0.027
- Merlot #730039 ΔE 0.034
- Rich Purple #720058 ΔE 0.042
- Bordeaux #7B002C ΔE 0.048
- Red Wine #8C0034 ΔE 0.056
- Mulberry #920A4E ΔE 0.057
Use #77174A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.