#771732
Closest named color: Bordeaux (#7B002C). oklch(37.9% 0.13 10), rgb(119, 23, 50).
Aa
White text reads best on this color (10.75:1).
About this color
#771732 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.130 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.020 away. White text reads best on it, at 10.75:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.95:1 |
| White text | 10.75:1 |
Values
| HEX | #771732 |
| RGB | rgb(119, 23, 50) |
| HSL | hsl(343, 68%, 28%) |
| OKLCH | oklch(37.9% 0.13 10) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771732 | 10.75:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #771732 | 1.95:1 | Fails | Lc 10.3 | Not readable |
| #771732 text on white | 10.75:1 | AAA | Lc 93.7 | Preferred for body text |
| #771732 text on black | 1.95:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E5
oklch(93.7% 0.028 12.1)
-
Step 200
200
#FBCBD1
oklch(88.5% 0.055 9.8)
-
Step 300
300
#F8A6B2
oklch(80.8% 0.098 9.9)
-
Step 400
400
#F0728A
oklch(70.7% 0.156 10)
-
Step 500
500
#E7446D
oklch(63.1% 0.2 10.2)
-
Step 600
600
#D20F56
oklch(55.6% 0.217 9.9)
-
Step 700
700
#B30047
oklch(49% 0.196 9.8)
-
Step 800
800
#93063A
oklch(42.7% 0.167 9.7)
-
Step 900
900 (this color)
#771732
oklch(37.9% 0.13 10)
-
Step 950
950
#46101D
oklch(27.1% 0.082 10.3)
#771732 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #313132 | 0.146 |
| Deuteranopia (no green cones) | #4A4530 | 0.133 |
| Tritanopia (no blue cones) | #830023 | 0.032 |
| Achromatopsia (no color) | #3E3E3E | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771732
#771732
oklch(37.9% 0.13 10)
- #004D4A
#004D4A
oklch(37.9% 0.065 190.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771732, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.020
- Wine Red #7B0323 ΔE 0.024
- Merlot #730039 ΔE 0.034
- Wine #80013F ΔE 0.035
- Red Wine #8C0034 ΔE 0.045
- Red Purple #820747 ΔE 0.045
- Blood #770001 ΔE 0.053
- Maroon #800000 ΔE 0.053
Use #771732 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.