#771653
Closest named color: Velvet (#750851). oklch(39% 0.144 347.5), rgb(119, 22, 83).
Aa
White text reads best on this color (10.37:1).
About this color
#771653 is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.144 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.016 away. White text reads best on it, at 10.37:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.02:1 |
| White text | 10.37:1 |
Values
| HEX | #771653 |
| RGB | rgb(119, 22, 83) |
| HSL | hsl(322, 69%, 28%) |
| OKLCH | oklch(39% 0.144 347.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771653 | 10.37:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #771653 | 2.02:1 | Fails | Lc 11.1 | Not readable |
| #771653 text on white | 10.37:1 | AAA | Lc 92.8 | Preferred for body text |
| #771653 text on black | 2.02:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FBE2EE
oklch(93.6% 0.031 347.1)
-
Step 200
200
#F8CAE0
oklch(88.5% 0.059 348)
-
Step 300
300
#F4A4CD
oklch(80.9% 0.107 347.7)
-
Step 400
400
#EB6EB4
oklch(70.7% 0.172 347.7)
-
Step 500
500
#E13CA2
oklch(63.2% 0.221 347.4)
-
Step 600
600
#CA008C
oklch(55.6% 0.234 347.5)
-
Step 700
700
#AB0076
oklch(49.1% 0.207 347.4)
-
Step 800
800
#8D0061
oklch(42.7% 0.18 347.2)
-
Step 900
900 (this color)
#771653
oklch(39% 0.144 347.5)
-
Step 950
950
#440D2E
oklch(27% 0.092 348.2)
#771653 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #253555 | 0.162 |
| Deuteranopia (no green cones) | #424651 | 0.141 |
| Tritanopia (no blue cones) | #801133 | 0.057 |
| Achromatopsia (no color) | #404040 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771653
#771653
oklch(39% 0.144 347.5)
- #00523C
#00523C
oklch(38.9% 0.079 167.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771653, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.016
- Rich Purple #720058 ΔE 0.030
- Red Purple #820747 ΔE 0.031
- Wine #80013F ΔE 0.038
- Merlot #730039 ΔE 0.045
- Mulberry #920A4E ΔE 0.058
- Grape Purple #5D1451 ΔE 0.059
- Bordeaux #7B002C ΔE 0.063
Use #771653 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.