#77140E
Closest named color: Blood (#770001). oklch(37% 0.134 29), rgb(119, 20, 14).
Aa
White text reads best on this color (11.10:1).
About this color
#77140E is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.134 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.018 away. White text reads best on it, at 11.10:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.89:1 |
| White text | 11.10:1 |
Values
| HEX | #77140E |
| RGB | rgb(119, 20, 14) |
| HSL | hsl(3, 79%, 26%) |
| OKLCH | oklch(37% 0.134 29) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77140E | 11.10:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #77140E | 1.89:1 | Fails | Lc 9.7 | Not readable |
| #77140E text on white | 11.10:1 | AAA | Lc 94.2 | Preferred for body text |
| #77140E text on black | 1.89:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F0
oklch(97% 0.013 28.9)
-
Step 100
100
#FDE3DF
oklch(93.6% 0.029 28.1)
-
Step 200
200
#FCCCC4
oklch(88.5% 0.056 29.2)
-
Step 300
300
#FBA89B
oklch(80.9% 0.101 29.2)
-
Step 400
400
#F47464
oklch(70.7% 0.16 29)
-
Step 500
500
#EC4537
oklch(63.1% 0.206 29)
-
Step 600
600
#D70D0A
oklch(55.5% 0.223 29)
-
Step 700
700
#B80002
oklch(49.2% 0.202 29)
-
Step 800
800
#970504
oklch(42.7% 0.172 29)
-
Step 900
900 (this color)
#77140E
oklch(37% 0.134 29)
-
Step 950
950
#47100B
oklch(26.9% 0.085 29.1)
#77140E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #342E0C | 0.145 |
| Deuteranopia (no green cones) | #4C4308 | 0.131 |
| Tritanopia (no blue cones) | #840014 | 0.030 |
| Achromatopsia (no color) | #3C3C3C | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77140E
#77140E
oklch(37% 0.134 29)
- #004952
#004952
oklch(37.1% 0.064 208.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77140E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.018
- Maroon #800000 ΔE 0.021
- Reddy Brown #6E1005 ΔE 0.023
- Wine Red #7B0323 ΔE 0.033
- Chestnut #742802 ΔE 0.037
- Dark Red #8B0000 ΔE 0.042
- Bordeaux #7B002C ΔE 0.046
- Claret #680018 ΔE 0.049
Use #77140E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.