#771401

Closest named color: Blood (#770001). oklch(36.9% 0.136 32.8), rgb(119, 20, 1).

Aa

White text reads best on this color (11.14:1).

About this color

#771401 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.136 and its hue 33°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.019 away. White text reads best on it, at 11.14:1.

Hue familyReds
Lightnessdark (37%)
Chromamoderately saturated (0.136)
Temperaturewarm
Nearest nameBlood (#770001)
Black text1.88:1
White text11.14:1

Values

HEX#771401
RGBrgb(119, 20, 1)
HSLhsl(10, 98%, 24%)
OKLCHoklch(36.9% 0.136 32.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #771401 11.14:1 AAA Lc -98.2 Preferred for body text
Black text on #771401 1.88:1 Fails Lc 9.7 Not readable
#771401 text on white 11.14:1 AAA Lc 94.2 Preferred for body text
#771401 text on black 1.88:1 Fails Lc -8.3 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.

  1. Step 50

    50

    #FEF2F0

    oklch(97% 0.013 28.9)

  2. Step 100

    100

    #FDE3DD

    oklch(93.5% 0.03 33.1)

  3. Step 200

    200

    #FCCCC2

    oklch(88.4% 0.056 31.8)

  4. Step 300

    300

    #FBA896

    oklch(80.8% 0.102 32.8)

  5. Step 400

    400

    #F5755B

    oklch(70.8% 0.163 33)

  6. Step 500

    500

    #EC4626

    oklch(63.1% 0.208 32.9)

  7. Step 600

    600

    #D02900

    oklch(55.5% 0.206 32.8)

  8. Step 700

    700

    #B02100

    oklch(49% 0.182 32.8)

  9. Step 800

    800

    #921A00

    oklch(42.8% 0.158 32.9)

  10. Step 900

    900 (this color)

    #771401

    oklch(36.9% 0.136 32.8)

  11. Step 950

    950

    #481006

    oklch(27% 0.087 32.8)

Export this scale for Tailwind in the Tailwind colors tool

#771401 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#352D000.144
Deuteranopia (no green cones)#4D43000.128
Tritanopia (no blue cones)#8400110.033
Achromatopsia (no color)#3B3B3B0.137

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #771401

    #771401

    oklch(36.9% 0.136 32.8)

  • #004854

    #004854

    oklch(36.9% 0.065 213.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #771401

    #771401

    oklch(36.9% 0.136 32.8)

  • #740F39

    #740F39

    oklch(37% 0.136 2.7)

  • #5E3400

    #5E3400

    oklch(37% 0.084 63.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #771401

    #771401

    oklch(36.9% 0.136 32.8)

  • #004B43

    #004B43

    oklch(37.1% 0.066 182.8)

  • #00446A

    #00446A

    oklch(37.1% 0.088 242.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #771401

    #771401

    oklch(36.9% 0.136 32.8)

  • #004D25

    #004D25

    oklch(36.8% 0.095 152.7)

  • #2B3486

    #2B3486

    oklch(37% 0.136 273)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #771401

    #771401

    oklch(36.9% 0.136 32.8)

  • #374700

    #374700

    oklch(37% 0.091 123)

  • #004854

    #004854

    oklch(36.9% 0.065 213.4)

  • #4F2679

    #4F2679

    oklch(37% 0.136 303)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771401, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #771401 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.