#740F39
Closest named color: Merlot (#730039). oklch(37% 0.136 2.7), rgb(116, 15, 57).
Aa
White text reads best on this color (11.22:1).
About this color
#740F39 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.136 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.015 away. White text reads best on it, at 11.22:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.87:1 |
| White text | 11.22:1 |
Values
| HEX | #740F39 |
| RGB | rgb(116, 15, 57) |
| HSL | hsl(335, 77%, 26%) |
| OKLCH | oklch(37% 0.136 2.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740F39 | 11.22:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #740F39 | 1.87:1 | Fails | Lc 9.5 | Not readable |
| #740F39 text on white | 11.22:1 | AAA | Lc 94.5 | Preferred for body text |
| #740F39 text on black | 1.87:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FBCAD6
oklch(88.5% 0.057 2)
-
Step 300
300
#F8A5BA
oklch(80.9% 0.101 3.1)
-
Step 400
400
#F16F97
oklch(70.7% 0.164 2.9)
-
Step 500
500
#E73E7E
oklch(63% 0.209 2.6)
-
Step 600
600
#D10067
oklch(55.5% 0.224 2.7)
-
Step 700
700
#B10056
oklch(49% 0.198 2.8)
-
Step 800
800
#930046
oklch(42.8% 0.172 3)
-
Step 900
900 (this color)
#740F39
oklch(37% 0.136 2.7)
-
Step 950
950
#460E23
oklch(27% 0.087 2.2)
#740F39 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A2E3A | 0.154 |
| Deuteranopia (no green cones) | #454237 | 0.138 |
| Tritanopia (no blue cones) | #7F0023 | 0.040 |
| Achromatopsia (no color) | #3B3B3B | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740F39
#740F39
oklch(37% 0.136 2.7)
- #004B43
#004B43
oklch(37.1% 0.066 182.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740F39, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.015
- Bordeaux #7B002C ΔE 0.025
- Wine #80013F ΔE 0.028
- Wine Red #7B0323 ΔE 0.036
- Red Purple #820747 ΔE 0.037
- Velvet #750851 ΔE 0.044
- Red Wine #8C0034 ΔE 0.052
- Claret #680018 ΔE 0.056
Use #740F39 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.