#771353
Closest named color: Velvet (#750851). oklch(38.8% 0.147 347.3), rgb(119, 19, 83).
Aa
White text reads best on this color (10.48:1).
About this color
#771353 is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.147 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.012 away. White text reads best on it, at 10.48:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.00:1 |
| White text | 10.48:1 |
Values
| HEX | #771353 |
| RGB | rgb(119, 19, 83) |
| HSL | hsl(322, 72%, 27%) |
| OKLCH | oklch(38.8% 0.147 347.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771353 | 10.48:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #771353 | 2.00:1 | Fails | Lc 10.9 | Not readable |
| #771353 text on white | 10.48:1 | AAA | Lc 93.0 | Preferred for body text |
| #771353 text on black | 2.00:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2EE
oklch(93.6% 0.031 347.1)
-
Step 200
200
#F9C9E1
oklch(88.5% 0.062 346.9)
-
Step 300
300
#F5A3CE
oklch(80.8% 0.11 347.1)
-
Step 400
400
#EC6DB5
oklch(70.8% 0.175 347.4)
-
Step 500
500
#E239A3
oklch(63.1% 0.226 347.1)
-
Step 600
600
#CA008C
oklch(55.6% 0.234 347.5)
-
Step 700
700
#AB0076
oklch(49.1% 0.207 347.4)
-
Step 800
800
#8D0061
oklch(42.7% 0.18 347.2)
-
Step 900
900 (this color)
#771353
oklch(38.8% 0.147 347.3)
-
Step 950
950
#440D2F
oklch(27% 0.092 347.1)
#771353 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #243455 | 0.164 |
| Deuteranopia (no green cones) | #414551 | 0.143 |
| Tritanopia (no blue cones) | #800E32 | 0.059 |
| Achromatopsia (no color) | #3F3F3F | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771353
#771353
oklch(38.8% 0.147 347.3)
- #00523C
#00523C
oklch(38.9% 0.079 167.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771353, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.012
- Rich Purple #720058 ΔE 0.027
- Red Purple #820747 ΔE 0.031
- Wine #80013F ΔE 0.038
- Merlot #730039 ΔE 0.044
- Grape Purple #5D1451 ΔE 0.058
- Mulberry #920A4E ΔE 0.059
- Bordeaux #7B002C ΔE 0.063
Use #771353 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.