#771347
Closest named color: Red Purple (#820747). oklch(38.3% 0.14 354.9), rgb(119, 19, 71).
Aa
White text reads best on this color (10.66:1).
About this color
#771347 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.140 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.023 away. White text reads best on it, at 10.66:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 1.96:1 |
| White text | 10.66:1 |
Values
| HEX | #771347 |
| RGB | rgb(119, 19, 71) |
| HSL | hsl(329, 72%, 27%) |
| OKLCH | oklch(38.3% 0.14 354.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771347 | 10.66:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #771347 | 1.96:1 | Fails | Lc 10.5 | Not readable |
| #771347 text on white | 10.66:1 | AAA | Lc 93.4 | Preferred for body text |
| #771347 text on black | 1.96:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FACADB
oklch(88.5% 0.058 355.1)
-
Step 300
300
#F7A4C4
oklch(80.9% 0.105 355)
-
Step 400
400
#EE6EA6
oklch(70.7% 0.168 354.8)
-
Step 500
500
#E53C90
oklch(63.1% 0.216 355)
-
Step 600
600
#CE007A
oklch(55.6% 0.228 355)
-
Step 700
700
#AE0067
oklch(49.1% 0.202 354.6)
-
Step 800
800
#900054
oklch(42.7% 0.175 354.8)
-
Step 900
900 (this color)
#771347
oklch(38.3% 0.14 354.9)
-
Step 950
950
#450D29
oklch(27% 0.09 354.3)
#771347 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #293248 | 0.158 |
| Deuteranopia (no green cones) | #454545 | 0.141 |
| Tritanopia (no blue cones) | #81032B | 0.049 |
| Achromatopsia (no color) | #3E3E3E | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771347
#771347
oklch(38.3% 0.14 354.9)
- #004F41
#004F41
oklch(38.2% 0.072 175.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771347, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.023
- Wine #80013F ΔE 0.024
- Velvet #750851 ΔE 0.024
- Merlot #730039 ΔE 0.028
- Rich Purple #720058 ΔE 0.042
- Bordeaux #7B002C ΔE 0.043
- Red Wine #8C0034 ΔE 0.054
- Wine Red #7B0323 ΔE 0.056
Use #771347 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.