#771312
Closest named color: Blood (#770001). oklch(37% 0.134 27.3), rgb(119, 19, 18).
Aa
White text reads best on this color (11.13:1).
About this color
#771312 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.134 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.018 away. White text reads best on it, at 11.13:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.88:1 |
| White text | 11.13:1 |
Values
| HEX | #771312 |
| RGB | rgb(119, 19, 18) |
| HSL | hsl(1, 74%, 27%) |
| OKLCH | oklch(37% 0.134 27.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771312 | 11.13:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #771312 | 1.88:1 | Fails | Lc 9.7 | Not readable |
| #771312 text on white | 11.13:1 | AAA | Lc 94.2 | Preferred for body text |
| #771312 text on black | 1.88:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3DF
oklch(93.6% 0.029 28.1)
-
Step 200
200
#FCCCC5
oklch(88.5% 0.056 27.9)
-
Step 300
300
#FBA79D
oklch(80.8% 0.101 27)
-
Step 400
400
#F47367
oklch(70.6% 0.161 27.3)
-
Step 500
500
#EC443D
oklch(63.1% 0.206 27.2)
-
Step 600
600
#D80918
oklch(55.7% 0.224 27.3)
-
Step 700
700
#B70010
oklch(49% 0.2 27.3)
-
Step 800
800
#97030D
oklch(42.7% 0.172 27.2)
-
Step 900
900 (this color)
#771312
oklch(37% 0.134 27.3)
-
Step 950
950
#48100D
oklch(27.1% 0.086 27.4)
#771312 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #332E10 | 0.147 |
| Deuteranopia (no green cones) | #4C430D | 0.132 |
| Tritanopia (no blue cones) | #840014 | 0.029 |
| Achromatopsia (no color) | #3B3B3B | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771312
#771312
oklch(37% 0.134 27.3)
- #004951
#004951
oklch(37.1% 0.064 207.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771312, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.018
- Maroon #800000 ΔE 0.022
- Reddy Brown #6E1005 ΔE 0.024
- Wine Red #7B0323 ΔE 0.029
- Chestnut #742802 ΔE 0.040
- Bordeaux #7B002C ΔE 0.042
- Dark Red #8B0000 ΔE 0.042
- Claret #680018 ΔE 0.047
Use #771312 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.