#77104B
Closest named color: Velvet (#750851). oklch(38.3% 0.145 352), rgb(119, 16, 75).
Aa
White text reads best on this color (10.71:1).
About this color
#77104B is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.145 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.016 away. White text reads best on it, at 10.71:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.96:1 |
| White text | 10.71:1 |
Values
| HEX | #77104B |
| RGB | rgb(119, 16, 75) |
| HSL | hsl(326, 76%, 26%) |
| OKLCH | oklch(38.3% 0.145 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77104B | 10.71:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #77104B | 1.96:1 | Fails | Lc 10.5 | Not readable |
| #77104B text on white | 10.71:1 | AAA | Lc 93.4 | Preferred for body text |
| #77104B text on black | 1.96:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EC
oklch(93.7% 0.031 352.4)
-
Step 200
200
#FAC9DD
oklch(88.4% 0.061 352)
-
Step 300
300
#F7A3C8
oklch(80.9% 0.109 351.8)
-
Step 400
400
#EF6CAC
oklch(70.7% 0.175 352)
-
Step 500
500
#E53997
oklch(63.1% 0.222 352.2)
-
Step 600
600
#CC0081
oklch(55.5% 0.23 351.9)
-
Step 700
700
#AD006D
oklch(49.1% 0.204 351.8)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900 (this color)
#77104B
oklch(38.3% 0.145 352)
-
Step 950
950
#450C2B
oklch(26.9% 0.092 351.9)
#77104B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #26324C | 0.164 |
| Deuteranopia (no green cones) | #434449 | 0.143 |
| Tritanopia (no blue cones) | #81022D | 0.053 |
| Achromatopsia (no color) | #3E3E3E | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77104B
#77104B
oklch(38.3% 0.145 352)
- #00503E
#00503E
oklch(38.4% 0.075 171.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77104B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.016
- Red Purple #820747 ΔE 0.025
- Wine #80013F ΔE 0.028
- Merlot #730039 ΔE 0.032
- Rich Purple #720058 ΔE 0.034
- Bordeaux #7B002C ΔE 0.050
- Mulberry #920A4E ΔE 0.059
- Red Wine #8C0034 ΔE 0.059
Use #77104B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.