#77103B
Closest named color: Merlot (#730039). oklch(37.7% 0.138 2.5), rgb(119, 16, 59).
Aa
White text reads best on this color (10.92:1).
About this color
#77103B is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.138 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.019 away. White text reads best on it, at 10.92:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.138) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.92:1 |
| White text | 10.92:1 |
Values
| HEX | #77103B |
| RGB | rgb(119, 16, 59) |
| HSL | hsl(335, 76%, 26%) |
| OKLCH | oklch(37.7% 0.138 2.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77103B | 10.92:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #77103B | 1.92:1 | Fails | Lc 10.1 | Not readable |
| #77103B text on white | 10.92:1 | AAA | Lc 93.8 | Preferred for body text |
| #77103B text on black | 1.92:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FBCAD6
oklch(88.5% 0.057 2)
-
Step 300
300
#F9A4BB
oklch(80.8% 0.104 2.1)
-
Step 400
400
#F26E97
oklch(70.7% 0.167 2.8)
-
Step 500
500
#E83C7E
oklch(63% 0.212 2.5)
-
Step 600
600
#D10068
oklch(55.6% 0.224 2.4)
-
Step 700
700
#B10057
oklch(49.1% 0.198 2.4)
-
Step 800
800
#930047
oklch(42.8% 0.173 2.5)
-
Step 900
900 (this color)
#77103B
oklch(37.7% 0.138 2.5)
-
Step 950
950
#460D23
oklch(26.9% 0.088 1.8)
#77103B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B303C | 0.157 |
| Deuteranopia (no green cones) | #474439 | 0.141 |
| Tritanopia (no blue cones) | #820024 | 0.041 |
| Achromatopsia (no color) | #3D3D3D | 0.139 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77103B
#77103B
oklch(37.7% 0.138 2.5)
- #004D44
#004D44
oklch(37.7% 0.068 181.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77103B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.019
- Wine #80013F ΔE 0.021
- Bordeaux #7B002C ΔE 0.024
- Red Purple #820747 ΔE 0.031
- Wine Red #7B0323 ΔE 0.036
- Velvet #750851 ΔE 0.042
- Red Wine #8C0034 ΔE 0.046
- Rich Purple #720058 ΔE 0.059
Use #77103B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.