#771001
Closest named color: Blood (#770001). oklch(36.6% 0.138 31.8), rgb(119, 16, 1).
Aa
White text reads best on this color (11.29:1).
About this color
#771001 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.138 and its hue 32°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.014 away. White text reads best on it, at 11.29:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.138) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.85:1 |
| White text | 11.29:1 |
Values
| HEX | #771001 |
| RGB | rgb(119, 16, 1) |
| HSL | hsl(8, 98%, 24%) |
| OKLCH | oklch(36.6% 0.138 31.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771001 | 11.29:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #771001 | 1.85:1 | Fails | Lc 9.5 | Not readable |
| #771001 text on white | 11.29:1 | AAA | Lc 94.4 | Preferred for body text |
| #771001 text on black | 1.85:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F0
oklch(97.1% 0.014 28)
-
Step 100
100
#FDE3DE
oklch(93.6% 0.03 30.6)
-
Step 200
200
#FDCCC2
oklch(88.5% 0.058 31.6)
-
Step 300
300
#FCA897
oklch(81% 0.103 32)
-
Step 400
400
#F6735C
oklch(70.7% 0.166 31.7)
-
Step 500
500
#EE4327
oklch(63.1% 0.212 32)
-
Step 600
600
#D32200
oklch(55.6% 0.212 31.7)
-
Step 700
700
#B21B00
oklch(49% 0.187 31.7)
-
Step 800
800
#941500
oklch(42.8% 0.163 31.8)
-
Step 900
900 (this color)
#771001
oklch(36.6% 0.138 31.8)
-
Step 950
950
#480F07
oklch(26.9% 0.088 31.4)
#771001 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #332C00 | 0.149 |
| Deuteranopia (no green cones) | #4C4200 | 0.131 |
| Tritanopia (no blue cones) | #84000E | 0.031 |
| Achromatopsia (no color) | #3A3A3A | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771001
#771001
oklch(36.6% 0.138 31.8)
- #004752
#004752
oklch(36.5% 0.064 212.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771001, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.014
- Maroon #800000 ΔE 0.020
- Reddy Brown #6E1005 ΔE 0.021
- Chestnut #742802 ΔE 0.037
- Wine Red #7B0323 ΔE 0.039
- Dark Red #8B0000 ΔE 0.043
- Claret #680018 ΔE 0.050
- Bordeaux #7B002C ΔE 0.053
Use #771001 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.