#770F4F
Closest named color: Velvet (#750851). oklch(38.4% 0.148 349.4), rgb(119, 15, 79).
Aa
White text reads best on this color (10.68:1).
About this color
#770F4F is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.148 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.010 away. White text reads best on it, at 10.68:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.96:1 |
| White text | 10.68:1 |
Values
| HEX | #770F4F |
| RGB | rgb(119, 15, 79) |
| HSL | hsl(323, 78%, 26%) |
| OKLCH | oklch(38.4% 0.148 349.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770F4F | 10.68:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #770F4F | 1.96:1 | Fails | Lc 10.6 | Not readable |
| #770F4F text on white | 10.68:1 | AAA | Lc 93.3 | Preferred for body text |
| #770F4F text on black | 1.96:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FCE2ED
oklch(93.7% 0.032 350.2)
-
Step 200
200
#FAC9DF
oklch(88.5% 0.062 349.7)
-
Step 300
300
#F7A3CB
oklch(80.9% 0.111 349.8)
-
Step 400
400
#EE6BB1
oklch(70.6% 0.178 349.4)
-
Step 500
500
#E4379E
oklch(63.1% 0.226 349.3)
-
Step 600
600
#CB0087
oklch(55.6% 0.232 349.5)
-
Step 700
700
#AC0072
oklch(49.1% 0.205 349.4)
-
Step 800
800
#8E005D
oklch(42.7% 0.178 349.6)
-
Step 900
900 (this color)
#770F4F
oklch(38.4% 0.148 349.4)
-
Step 950
950
#450C2D
oklch(27% 0.093 349.7)
#770F4F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #233351 | 0.168 |
| Deuteranopia (no green cones) | #42444D | 0.144 |
| Tritanopia (no blue cones) | #80052F | 0.057 |
| Achromatopsia (no color) | #3E3E3E | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770F4F
#770F4F
oklch(38.4% 0.148 349.4)
- #00503D
#00503D
oklch(38.4% 0.076 170)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770F4F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.010
- Red Purple #820747 ΔE 0.028
- Rich Purple #720058 ΔE 0.028
- Wine #80013F ΔE 0.033
- Merlot #730039 ΔE 0.038
- Bordeaux #7B002C ΔE 0.057
- Grape Purple #5D1451 ΔE 0.058
- Mulberry #920A4E ΔE 0.059
Use #770F4F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.